cpm ppc site placement question

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abspecial

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Jan 8, 2008
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Hey everyone, got a question about my CPM site placement PPC campaign

I got a good campaign running turning a profit, but I am only hitting half of my daily budget per day. I know for sure these particular spots have more traffic to offer, why am I not hitting the budget spend each day? The amount of impressions I get per day vary widely, today it looks like it wont even get to 1/4th my budget. I would like to buy as much of this traffic as I can. How can I get my ads to show more and reach my daily budget?
 


Ya, it really depends on what PPC network you're using. Many systems will give you page some kind of relevancy quality score which may determine how much exposure you receive. Your CTR is also usually a factor.
 
using adwords.

Im just wondering why it varies so widely (does a sudden big dip or raise) when its the same CTR and bid price each day?
 
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