A few weeks ago I launched a campaign on facebook. It was a biz op, and I know they don't approve rebills, especially biz op, but I was able to get it on.
In the first few days it was absolutely killing it. I started the campaign on Tuesday, and by Thursday I was making over 100% ROI. When Friday came around, the performance was on the same track, getting about the same # of conversions in the morning. When afternoon came around, the conversions completely stopped coming in, but I was still getting roughly the same number of clicks.
I know traffic is slower on the weekends but I found it weird that they stopped coming in completely. This continued through Saturday and Sunday. I was optimistic that it was just a weekend thing and that on Monday everything would be back to normal, but still on Monday, 0 conversions.
I paused the campaign and talked to my AM describing what happened, and he told me something definitely wasn't right, so he contacted the advertiser to run a test to see what the problem was. It turned out that on that Friday, there was a problem with the site that caused it to go down for a lil bit, but when it came back, it was tracking fine. I was told the offer was tracking fine for everyone else that was running it except me, so they couldn't find a real problem.
My question is, is it normal for Facebook traffic to just completely go to garbage like that, or is there possibly something missing? Has anybody else had a similar situation? And what can I do to make up for my losses even though there is no hard evidence that the offer wasn't tracking?
In the first few days it was absolutely killing it. I started the campaign on Tuesday, and by Thursday I was making over 100% ROI. When Friday came around, the performance was on the same track, getting about the same # of conversions in the morning. When afternoon came around, the conversions completely stopped coming in, but I was still getting roughly the same number of clicks.
I know traffic is slower on the weekends but I found it weird that they stopped coming in completely. This continued through Saturday and Sunday. I was optimistic that it was just a weekend thing and that on Monday everything would be back to normal, but still on Monday, 0 conversions.
I paused the campaign and talked to my AM describing what happened, and he told me something definitely wasn't right, so he contacted the advertiser to run a test to see what the problem was. It turned out that on that Friday, there was a problem with the site that caused it to go down for a lil bit, but when it came back, it was tracking fine. I was told the offer was tracking fine for everyone else that was running it except me, so they couldn't find a real problem.
My question is, is it normal for Facebook traffic to just completely go to garbage like that, or is there possibly something missing? Has anybody else had a similar situation? And what can I do to make up for my losses even though there is no hard evidence that the offer wasn't tracking?
