creating landing pages without getting slapped by google

O

orange_oranges

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Jun 28, 2009
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im pretty new to ppc and was just about to get started with my landing page, until i started to read alot about google slaps for poor landing pages (flogs, reviews, etc).

i was thinking what would be best way for someone new to PPC to go about making the landing page while avoiding google killing the quality score. here's a couple things i was thinking:

1) a single landing page with the typical sitemap, privacy policy, about us, contact us, tos (not really sure this is enough)

2) a more legit site which has all of the typical stuff mentioned in #1, along with a section for external links on articles, maybe a forum (once again seeded with content), reviews, allowing approved-user generated content (with seeded data), and a comparison chart, etc

3) avoid google all together - just do option #1 but go on yahoo / msn

4) again avoid google all together - go media buying (but for someone new to PPC, i assume media buying might eat up my lunch money pretty fast)


thoughts on these options, and/or personal recommendations for a newbie in PPC?
 


Newbasaurus over here, so I'd really like to hear a response to this as well. I'm also kind of curious if some products are now blacklisted. Seems like a lot of people with acai are getting slapped on Google and MSN.
 
I'm still a newbie when it comes to PPC as well but the route that I've taken has been to create blogs with informative articles plus links to external authority type organizations.

In this way I can also capitalize on free traffic from organic SEO.

I also create articles and submit them to article directories - again added inbound links to my site and organic SEO.

I am about to launch two campaigns and will see how the route I've taken goes...
 
There are a lot of SEO techniques that google doesnt like. Hiring someone to give you thousands of backlinks in forums and creating flogs isnt generally a good idea. Social marketing is a great way to bring some traffic to your site. Learn to harness the power of millions of viewers per day. (facebook youtube etc)
 
forgot that one - social marketing, thx cyprex

i guess that would be:

5) social media marketing (facebook, youtube, twitter, etc)


i dunno, ive been reading some other ppl putting up sites with 30-40 pages of unique content, only to find they still are getting recent terrible quality scores. i know this has been recent, but anyone able to avoid google penalizing them?
 
I am also fairly new and I found out recently that landing pages are only part of the equation you are trying to solve.

I spent several days researching landing pages and built exactly what I felt Adwords was looking for. After their review I got a quality score of 10/10 on all of my target keywords and at least 7/10 on most of my secondary keywords.

I was getting a lot of impressions at really cheap prices!

I Thought I had it made and was ready to call the boat dealers and order my new Hatteras yacht, started looking online for Hawaii vacation condos, etc.

The downside is my clickthrough rate was crap and I had a ton of phrases with 300 to 500 displays and no clicks.

My quality score on most keywords plummeted to 4/10 becasue of poor clickthrough and now Adwords isn't showing the campaign much at all.

My point is that if you read the Adwords guidelines and then review other peoples landing pages to see how they put them together... it is 100% possible to come up with a really good template for landing pages.

The trick to success appears to be in reviewing your keyword list to find phrases that cause people to click, not just phrases with minimal competition that people search a lot for.

Also, the actual ad that you run on Adwords itself might be more important even than the landing page. Next time I'm planning to try 10 or 12 ads from the very start and hope for one or two that people will click on.

Hope this helps
 
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