I want to get a dating ppc campaign going on adwords...but i did a test today and got 200 clicks but only 1 lead. I was directlinking to the offer since it a was a test (didint want to make a review site if dating sucked) and i thought it would have converted but it didint. I did 66 clicks to eharmony, 66 to singlesnet and 66 clicks to true and only 1 lead on true. Does dating typically convert this bad direct linking? I know that dating is obviously a good niche since so many people are making alot from it so im thinking that review landing pages help alot, am i right? Should i just go ahead and spend time making a good landing site with reviews and that will help? Im a little iffy since my test failed miserably, and that doesnt seem normal. I shouldve gotten more then 1 lead