delete poorly performing ads on facebook?

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mberman84

mberman84

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Jan 17, 2007
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this might be a dumb question...but if i have 3 ads that i am split testing, and one is clearly doing better than the others...should i delete the other two? am i wasting impressions by keeping them around? or would those impressions go to another advertiser?
 


I'd delete it. If someone has already clicked through and converted, I don't want them clicking my other ads thinking it's something different.
 
yeah, if you've tested them enough and its obvious that one is doing much better than the others. if you've only run a couple leads its too early to tell and the others might pick up
 
I dont do facebook but on Google I usally pause ads, campaigns and keywords. So I keep them around to look at and keep their stats.
 
I'd usually pause them for future reference too. Who knows you may need to re-look at them later.
 
Personally speaking, if they are still converting at a 50% ROI or more, I would still keep them. Any less, then I would pause/delete them and focus on the ones converting better.
 
ROIShareTeam said:
Personally speaking, if they are still converting at a 50% ROI or more, I would still keep them. Any less, then I would pause/delete them and focus on the ones converting better.
Click to expand...

AS much as I would love to be posting a horse here, I agree with ROIshare, 50% ROI is my threshold with most campaigns.
 
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