So I have been playing around with MyAds and have realized that I cannot use the demographic targeting option many times when launching campaigns. I simply dont know which demo's to target.
Now of course I know about services like Quantcast and Alexa, but sometimes you cant use those because there is no site for you to get data off of. For example, I was running a Quiz mobile submit campaign. Now what demographic would this be best suited for? There is no "IQ quiz" website that I can go on quantcast to check out.
Now after some testing I figured out the demo but what tools or methods do you guys turn to to do it BEFORE you start so you know which ad network/ad space to start with?
Is it even possible or is it another case of just throw down some dough and find out?
Now of course I know about services like Quantcast and Alexa, but sometimes you cant use those because there is no site for you to get data off of. For example, I was running a Quiz mobile submit campaign. Now what demographic would this be best suited for? There is no "IQ quiz" website that I can go on quantcast to check out.
Now after some testing I figured out the demo but what tools or methods do you guys turn to to do it BEFORE you start so you know which ad network/ad space to start with?
Is it even possible or is it another case of just throw down some dough and find out?