Different Ringtone Programs & Carriers

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johu

johu

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Jun 16, 2007
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I've been doing some research for launching a ringtones campaign, and I've noticed that a number of sites send users to different ringtone affiliate programs based on what carrier is selected on the landing page. Do some programs really work better with different carriers, or is this just an attempt to split test different offers? I'm mainly looking at Thumbplay & Dada to run right now, unless there are other suggestions from the community (or my affiliate manager once he responds to my email).

I'm launching this campaign on a domain I just picked up, Ringtones.xx (xx represents a 2 letter country code TLD), so I'm hoping to build this out beyond just a PPC campaign and into a full fledged website for ringtones.

Thanks!
 


Dullspace - Is there really a difference though between carriers and what program has the best EPC? From my understanding, the same process of confirming the PIN and such occurs the same among all of the carriers (correct me if I'm wrong), so I'm wondering why different services would actually have different EPCs, since they all pay the same regardless of carrier.
 
Most of the good converting offers only work with premium carriers anyway. I know the Dada, Thumbplay, and Flycell offers I've been working with recently will only take Att/TMobile/Verizon/Sprint customers.
So if you don't do carrier, you would either lose money by sending low tier carriers to a site that only accepts top carriers, or you would be sending all of your top carrier traffic to a shitty paying offer.
 
I've seen a few sites that actually send at&t/TMobile/Verizon/SprintNextel to different carriers. I know that non-premium carriers can be different, but I'm wondering about the difference between the premium carriers themselves.
 
Split testing has something to do with it but also You get higher payouts with top tier carriers.

AT&T/Cingular, Verizon, Sprint/Nextel, T-Mobile are all considered top tier.

Second/Third Tier carriers (Dobson, Alltell, Boost Mobile) pay less for a few different reasons including the fact that they a.) can't bill them as much for a subscription and b.) capabilities as far as content delivery as much less.

Regarding the different amongst top tier carriers, there are a few factors. For example, content providers can bill at&t more than any other carrier (per their agreement) so you'll have a special att offer where you'll get paid more, than other top tiers. This is just an example, there are a few other reasons.
 
Listen man, internet affiliate marketing often doesn't make sense. Seriously, this why they say to test EVERYTHING.

Figuratively speaking, if more customers sign up to my ATT offer with X and Verizon customers tend to choose Y more, and I see this over a large sample of clicks, guess what, ATT customers will get X and Verizon will get Y. I don't give a fuck about the offers being the same shit, I will give my customers what they want.

In the end, the affiliate you saw doing that absolutely knows their shit because they have obviously split tested, tested, tested, and then tested more.

And yes, I said figuratively, you see, I haven't started leadgen marketing yet, but I've obviously done my research and damn close to launch.
 
I'm just trying to get some advice from someone else who's dealt with ringtones in the past, as I'm trying to figure out if I'm dealing with a bunch of idiots for research (which are plentiful in affiliate marketing, as you know) or someone who's really tested their strategy. I realize that some people here dealing in ringtones could see helping me out as helping competition, but I also realize that the majority of those who participate here are among the best and coolest affiliates there are in the business.

But anyway, thanks a lot to those who have contributed so far.
 
I use one offer for top-tier carriers and a different one for all of the lower-tier carriers.
 
Johu,

Scott's guess has something to do with it, as far as different kinds of subscribers converting differently on different offers, but it's more complicated than that.

Some offers payout differently per carrier of the subscriber so it makes sense to breakdown your personal traffic to maximize EPC. The reason for the different lead pricing is that different carriers are worth different amounts of money to the merchant. The reasons for this are plentiful:

-How easily the carrier gives up chargebacks
-How likely the subscriber's charges are to settle
-Monthly billing amount
-Display of charges on customer's bill
-Revenue share of settled amount vs. paid amount
-Plus many more.

As a result, the merchant has an internal lead value associated on the carrier level. For example, AT&T customers may be worth $16 over the first year and Alltel customers may be worth $8. Some merchants will pay differently for different carriers (the same way us affiliates pay different amounts for different keywords) but some merchants may blend all their traffic and pay $12 regardless of carrier.

Thus, from the affiliates point of view it makes sense to breakout the first tier traffic like AT&T and send it to where it can get a premium rate. Then you can leave your second and third tier traffic with the blended pricing merchant and take advantage of their pricing scheme to maximize your return.

If you have any more specific questions feel free to PM me.
 
i'd use flycell or ringtones.net for premium carriers..

for 2nd-3rd tier carriers i would use blinko or dada offer...
 
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