Direct Linking vs. Landing Page

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stussy5555

stussy5555

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Dec 12, 2007
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Just curious, on Facebook and Myspace, whats the ratio of direct linking vs. landing pages you use?

I currently use a landing page 75% of the time or on 3/4 campaigns, and direct link on the others.

What works best for you guys?
 


What other mixes between direct linking and landing page did you try? How good were the results from those mixes compared to the results you are getting now with your (3/4, 1/4) model?
 
I use both efficiently. It matters a lot on the offer you are promoting. Any offers that require credit card information will do better with pre-sell, but a dating offer with 5 fields won't require any landing page.
 
Ya, it really depends on what kind of offer you're pushing. I would always suggest trying both and see what works better for you. Make sure you have a good LP though so bounce rate isn't immediate.
 
I've seen conversions jump from around 10% to 25% just by using a landing page.
 
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