I recently threw up a site on a direct match domain and did some basic seo. To my understanding this site should rank decently based on the domain alone. I have optimized the site for this kw. I havent done much backlinking yet. It has already been indexed on google, i know this from searching it as [site:Google.com keyword ] (example). Please let me know if I'm completely wrong to think this. Competition is fairly low, monthly searches are just under 3,000.