Do different Adsense ad sizes produce higher payouts?

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andyem

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Oct 24, 2006
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I have noticed over the past month that no matter where certain ads are on my page or in my code they produce a higher payout. I have pages covering every industry so its not industry specific or page specific. Does this happen to everyone?
 


I have noticed over the past month that no matter where certain ads are on my page or in my code they produce a higher payout. I have pages covering every industry so its not industry specific or page specific. Does this happen to everyone?


That doesn't make sense.


But with adsense, the highest paying ads will be the first ad block called in the code.
 
I notice Wide Skyscrapper(160x600) banners make more for me then Leaderboard(728x90), this is one example. There are many more and it doesnt matter where in my code they are or what position they are in. Jensense stated on her radio show that ads placed earliest in your code carry the highest paying ads.

I always assumed that if I put a banner with lets say 3 ads in it, those 3 ads should have the 3 highest paying ads showing. I am using the filter list from adsblacklist.com which has increased the payout dramatically.

I dont mean higher CTR's or anything like that I mean more money per click. Do wide skyscrapper ads carry higher paying ads? Is it becuase the Skyscrapper has more ads (5)?
 
Hold on. The order that Google places ads inside your ad blocks is not dependant just on the highest paid ones going first. Google puts the BEST ones first, and their idea of best is the ones that make them the most money. Best is probably worked out something like "click-value multiplied by convertsion-rate". So a lower paying ad could appear before a higher paying one if it converts really well.

About different ad sizes, I have now standardised on the large rectangle, as it always does best for me.

I don't agree that a certain ad size will do best WHERE EVER it is placed on the page, because ones below the fold get pretty much no clicks. Also, Google's heat map and Jakob Nielsen's reading map indicate that people do look at the top and left column of pages more than they look in other places, which implies that they will see the ads more there and click them more. It's common sense really -- which story in a newspaper gets looked at more, the front page main news article, or something at the bottom of page 11?
 
That doesn't make sense.


But with adsense, the highest paying ads will be the first ad block called in the code.

what about this sequence:
- a link block
- an ads block

the link block will get lower payments to the ads block?
 
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