Does anyone use content network?

[sunnyaros]

Has anyone tried the content network in adwords and does it get any conversions?

 

[QualityNonsense]

The Content Network gets a bad rap, but it's possible to make it work for you. Depends what products you are promoting.

I run it on some of my AdWords campaigns, but make sure it's tightly targetted (eg, 100s or 1000s of negative keywords).

Best to get a campaign up and converting on Google/Search Network, then try the Content Network.

 

[john3232]

I agree, try Google search first and if it converts very well, then also try it in the content network so that you can get a wider coverage of your campaign.

 

[QualityNonsense]

...and keep your Content Network bids rock bottom at first.

 

[paycoguy]

On some of my campaigns, I get the most profit from the content network.

 

[Diorex]

Content is a different animal than search - other than buying it from the same interface they have almost nothing in common. Too many people treat them the same then say "content does not work".

I wrote a few blog posts about it a few months back.

 

[NeverblueJordan]

Content can be gold, especially for products that are very general audience. I'd agree with QN to keep your bids lower for sure.