Doomed from the start?

Status
Not open for further replies.
S

skatona

New member
Nov 28, 2007
2
0
0
I found a product with clickbank that I thought I would give a shot at trying to sell so I made a landing page and have 6 tightly-focused ad groups in Adwords with about 15 keywords per ad group. But what I'm finding out is that if I want to be in the top 5 results, I have to spend around $1 per click.

Since I only make around $14 per sale of this product, that means I have to be converting 1 out of every 13 visitors to my page to make a profit. This seems unreasonable (at least for a beginner). Maybe I'm wrong - you tell me.

So my question is this - is there a way to see how much money per click I'll have to spend for my keywords BEFORE I invest the time/money into buying a domain/hosting, and developing a site?

Rather than doing all of that, just to find out my keyword bids have to be so high is a kick in the nuts.

Maybe I just need to lower my bids and be happy with showing up in the 6-8 range with lower CTR, and raise my daily budget to offset the loss of traffic.

Any advice is appreciated.
 


First of all, on a campaign with no history, you're going to have to pay higher prices.

I've got the SEO tool for firefox from seobook.com, It helps me out with keyword research, I can plug in a keyword, and click a link to find out the "estimated" search volume and cpc. These estimates aren't very reliable, but they give you somewhat of an idea to expect.

Another tool I use for keywords, there are many similar ones, but personally I like spyfu. You can type search terms and check out the competition, it's pretty cool and I personally recommend it.

On CPA networks there are biz opps that payout $30+ at only a $3 cost to the customer. There are free leads paying out $4-$5 or more, and are easy as hell to convert. Get off of clickbank, get on with azoogle or copeac, and start making it happen.

Also, I don't know what clickbank product you're promoting, but I hate clickbank. Sign up with some good CPA networks, and shoot for the lower hanging fruit. CPA is much easier to convert and profit from then digital products, at least in my experience.
 
One idea that has been stated before is to initially bid high to get to the top (say 1-3) and get a good CTR. This is SUPPOSED to POSSIBLY help lower your CPC. That is, if the ads are any good at getting clicked. Once you have lowered your CPC some, you can ease off the higher bids slowly (say 3-4 hr min at a time before checking for changes in position) and get to more manageable clicks. All it takes is some up front cash and BALLS OF STEEL to take the chance.

Or do as Scottspfd82 said and get off ClickBank. For one thing, a number of popular spyware catchers(including Spybot) kill the cookie and you won't get your commission for the lead generated from your click.
 
I dunno what CB product you are pushing but the figure is very risky. 1:13 is rather high. I said go with what scottspfd82 said.

Find good niche you can exploit with CPA offers & good luck. I wish your success.

(oh yea, Azoogle rocks :D)
 
Stay away from Clickbank unless you are the merchant. You want to be the guy who sells money-making ebooks to those fools. Ditch ebooks and get your ass on to CPA.
 
Status
Not open for further replies.
Top Bottom