hey guys, i have a site in the wedding niche that was at the #1 spot from 21-26 january and was getting decent traffic. it dropped to the 2nd page but now after some linkbuilding its back on #1. But to my dismay, I'm getting only like a third of the traffic I was getting in january. not a popular season for weddings, february or what? the #2 site is different this time so it might have affected CTR to my site but I dont understand how that could have resulted in an almost 66% drop...all other factors are the same
Any idea what might have happened?

Any idea what might have happened?