Email Submits always seem to incent rebill offers

miketpowell

miketpowell

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Feb 20, 2009
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I'm examining email submits to try to see exactly how they operate so I can make my own to run instead of giving someone else money.

One thing I notice pretty universally is they all must be fucking over non-incent rebill offers. You have to complete 2 offers from a list of 6 or something it it will be 6 normal rebill offers that you definitely aren't supposed to be incenting.

So what's someone that is familiar with this gotta say about it? Do they work on a special much lower payout so they are allowed to incent the offer? Or are they just screwing some rebill advertisers with incent traffic?
 


miketpowell said:
I'm examining email submits to try to see exactly how they operate so I can make my own to run instead of giving someone else money.

One thing I notice pretty universally is they all must be fucking over non-incent rebill offers. You have to complete 2 offers from a list of 6 or something it it will be 6 normal rebill offers that you definitely aren't supposed to be incenting.

So what's someone that is familiar with this gotta say about it? Do they work on a special much lower payout so they are allowed to incent the offer? Or are they just screwing some rebill advertisers with incent traffic?
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You don't know if they are incent rebills or not. Some networks have a good sized list of rebills that can be incentivized - usually at a lower payout.

Additionally many of the email submit advertisers also run their own rebills, some specifically for use in their own email submits.

Just becuase you aren't running any incent reblls doesn't mean they don't exist. Start running your own rebills inside the email submit if you can't find any - but trust me - they're out there.
 
Typically most rebill clients don't want incent. But what happens is that networks will blend the traffic. Give them 70% of email, search, banner and then the rest incent. It's so typical and in the end the advertisers end up getting burnt.
 
There's companies that have a whole regpath of offers that you can put in a e-mail submit. They have some wacky deals worked out with the actual advertisers. I'm actually thinking about making a few of my own offers, but I might be chasing down frauders half my day.
 
First of all - building a promotional offer is not as easy as it seems to pull off. There is a ton of regulation and risk around it and you need to be cash rich to begin with. That's why there is only a handful of major players that have been in the incent game for years.

All of the incent companies that I have worked with in the incent space over the last 8 years all have legit CPA rebills on their wall that the rebill advertiser knows about. They are typically paid less per free trial as the LTV of the customer is less than what they get from other traffic sources.

Now the co reg path is an entirely different beast. I am positive that alot of them mix in incent path leads with there other traffic sources.
 
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