Eye Candy for all
- Thread starter ToddW
- Start date
You know, I think there's a good marketing lesson we can learn from Eye Candy Lawn Services, and that is to stand out.
I don't know how many lawn services are advertising to this locality on Craigslist, but imagine someone searching for such services on Craigslist: all they've seen so far are similarities. I imagine there's nothing to distinguish one service from the other...
...until they land on Eye Candy. At the very least, it gets their attention. Yes, some people will be thrown off and not read, but others (maybe ladies) will read, even if only out of curiosity.
And that's really the first thing you have to do as a marketer, is stand out. (Of course, you don't have to stand out the way Eye Candy does, but you have to be noticeable in some way.)
Notice that Eye Candy is an appropriate name for their company.
I don't know how many lawn services are advertising to this locality on Craigslist, but imagine someone searching for such services on Craigslist: all they've seen so far are similarities. I imagine there's nothing to distinguish one service from the other...
...until they land on Eye Candy. At the very least, it gets their attention. Yes, some people will be thrown off and not read, but others (maybe ladies) will read, even if only out of curiosity.
And that's really the first thing you have to do as a marketer, is stand out. (Of course, you don't have to stand out the way Eye Candy does, but you have to be noticeable in some way.)
Notice that Eye Candy is an appropriate name for their company.
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c'mon... screenshots. I was *this* close to hiring cause I'm moving into a new place with an overgrown lawn and I'm looking for a lawn service... but the service is not on craigslist any more. Anyone have a screenshot of the ad?