Facebook ad

[erisch]

I just started a campaign in facebook and so far I have just over 1700 impressions, but still no clicks!

I'm targeting people over 30 with a college degree, and the photo is of a pretty asian girl smiling and wearing a red shirt (covering shoulders).

WTF? What do I have to do to get some clicks?

 

[soultrain]

Haha yeah, it hit me in the gut pretty hard when I started on FB and got a whopping .043% CTR.

TEST, TEST, TEST, TEST

Photoshop that girl's shirt into different colors. Get a new girl. Get a completely random image. Put a border around the images. Get a new ad title / text. Test every permutation of these variables, rinse, repeat.

 

[Jcraig83]

1700 impressions is like nothing at all. Think about i this way, lets say in the next 300 impressions you get two clicks. That .000 CTR is now .2 CTR which is great.

Depending on the demo size, wait 5-10k imps before you do anything. Even then you might want to run it a bit longer depending on the CTR.