Facebook Ads - CPM Skyrocketing, why?

J

JMan1234

New member
Apr 18, 2008
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I was running ads for about a month, and paying in the $1.00 range CPM, with a click through rate of about 1.5%.

Now for the last few weeks, my CPM has been over $9.00, and my click through rate is about 7%. Which means I'm now paying over double what I was before for each click.

Previously I was able to get "likes" for the page I'm advertising at about 4 cents, sometimes even 2 cents each....now it's up to 10-16 cents depending on the day.

Shouldn't my CPM go DOWN as my click through rate increases (reward the good ads)?

I have not changed anything. I'm using the same ad, the same targeting, etc... nothing has changed.

Forgive me if I've made any obvious stupid errors in this post, I'm very new to PPC advertising.
 


Zuckerberg can't figure out how to monetize mobile so he is artificially increasing "competition" on the desktop ads to make sure revenue increases month to month. This is the type of shit that happens when a company goes public.
 
Try changing your ad slightly and start from scratch. FB does crazy stuff sometimes, your CPM might go down with the new ad.
 
Paper_Chase said:
Zuckerberg can't figure out how to monetize mobile so he is artificially increasing "competition" on the desktop ads to make sure revenue increases month to month. This is the type of shit that happens when a company goes public.
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This is most likely what is happening. I can't see how there would be more competition when most of the time the ads I see on FB are the same all over and over again every single day.
 
Your numbers sound way off. 7% CTR and $9 CPM? WUT.

Are you sure your CTR hasn't dropped?
 
r3p1v said:
Your numbers sound way off. 7% CTR and $9 CPM? WUT.

Are you sure your CTR hasn't dropped?
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Yep, I'm sure...I checked weekly and daily stats.....
It's a niche that has been around for a LONG time and isn't going anywhere, and my ad is extremely targeted (as can be seen by the 7% ctr) I don't see any increased competition, I don't get it.

I think I'm going to try two things.

1. Create a new ad and see how it runs

2. I'm using optimized cpm right now, I'll try manually bidding and see what happens....it may not give me as many clicks, but we'll see.
 
^ I'd be doing the same thing. Specifically switching to manual bidding and bid $1 CPM and see if you get traffic.
 
Tried manual bidding, no traffic...went back to optimized CPM, and currently getting:

x35yms.jpg
 
K-Noop said:
If you can't see the increased competition for Facebook Ads, you're ignorant.
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Perhaps overall. However, I don't see it for my targeting, it's just not there. I don't see many ads at all for my same targeting. I could count them on one hand.
 
JMan1234 said:
Perhaps overall. However, I don't see it for my targeting, it's just not there. I don't see many ads at all for my same targeting. I could count them on one hand.
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Sure, but your targeting will also overlap other targeting, and you'll still compete for the same ad spot.

Some demo's will always be cheaper than others, but in general, Facebook is getting significantly more competitive and the CPM is going up.
 
QuiteTheGoon said:
Quite the cuntish remark if you ask me...
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I can be an asshole sometimes and ignorant people usually bring it out in me.

I'm sorry, but if you don't think Facebook Ads are becoming more competitive, then you shouldn't be posting here. There's a newbie section for a reason.
 
K-Noop said:
I can be an asshole sometimes and ignorant people usually bring it out in me.

I'm sorry, but if you don't think Facebook Ads are becoming more competitive, then you shouldn't be posting here. There's a newbie section for a reason.
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OP said he experienced a 900% increase in cost. If you think that is normal I will see you in that newbie section.
 
OP's ctr's and the [relative to sidebar ads] high CPM point to his ad running in the newsfeed as opposed to sidebar. May also be using the optimized CPM bidding option.

Use the FB power editor, and you can then control where your ads appear specifically - desktop newsfeed, mobile newsfeed, sidebar, all of facebook etc. Worth testing the different placements against each other.
 
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