Facebook Advertising Question

[pcmoseley]

I have a quick question for those of you who advertise on facebook. I've had a campaign going that has been doing well for almost two months now but the traffic keeps going down. I was getting a ton of traffic at first, now I hardly get any. I haven't changed anything on the campaign, I just let it run. So what can I do raise the traffic back up to where it was?? Thanks for your input.

 

[mattfca]

make a new ad

 

[mailinatorm2]

hurrrrrrrrr durrrrrrrrrrrrr

 

[Ghazz]

I have a quick question for those of you who advertise on facebook. I've had a campaign going that has been doing well for almost two months now but the traffic keeps going down. I was getting a ton of traffic at first, now I hardly get any. I haven't changed anything on the campaign, I just let it run. So what can I do raise the traffic back up to where it was?? Thanks for your input.

After running an ad for a long time, people have already seen it so they wont click it. When you notice it drop below a good normal CTR, then switch the banner out, perhaps change title and ad copy. These will make it new again. If that doesn't help, start over with a new ad.

 

[r3p1v]

Looks like the stock market, that's cool.

 

[rileypool]

Looks like the stock market, that's cool.

LULz

 

[colorfast]

ZING!

 

[nitro_dee]

Ad blindness could be the cause.

 

[sbarton]

The smaller the target audience, the shorter the lifespan for an ad. You could run the exact same ad again if you find different demographics that you could market your campaign to.

Otherwise split test some new ads, cut what doesn't convert.

 

[madhzhatter]

banner blindness, pause it for a week or 2 and unpause and it will be good as new.

 

[affiliatearmy]

A) test by changing the ad a bit ie img, ad copy. B) can u change up the targetting?

 

[pcmoseley]

Thanks guys for all your answers. I created a new campaign today and just changed up the pic and ad and its getting a lot of clicks again.

 

[Roundabout]

Snowboarding anyone?