Facebook CPCs Suddenly Doubling

[pixelo]

Yo

Ive been advertising a page on FB for about 6 months - spent in total about $4000 on it.

The CPCs were consistently for the entire time between 0.12 and 0.21 USD. I slowed down the ads for a while to $10 max a day, then recently pumped it back up to $100/day.

Wasnt getting much traffic so went to check and saw that the recommended bids have all doubled, whatever ad I check they are all pretty much exactly 2x what they were before. 0.22 is now 0.44, ads that were 0.29-0.30 for months are now all 0.60.

Anyone else have experience of this? Maybe some facebook manual "penalty" for advertisers or some sort of equivalent of Adwords Quality score?

 

[bodiddley]

I've noticed they've gone up roughly 15-20% in the last couple weeks in dating. Seems to be systematic as my ads have pretty good ctr's.

One thing you can do is duplicate your ads into different campaigns and lower the bids so they get limited exposure on the cheap. So if you have to bid .60 to spend twenty a day, you can now split the ad into two campaigns spending ten bucks a day while getting away with bidding only .50 or .55. Instead of one campaign with a big budget, have multiple campaigns with small budgets, all being variations of the same ad. You can get good ctr's this way too as the variation combats ad fatigue.

 

[bodiddley]

Mods, any chance we can move this thread to the appropriate section?

 

[nickycakes]

moved

 

[JarredLv]

Prepping for that IPO. Drive up the costs of ads to pad the revenue numbers.

 

[lennon55]

I've noticed they've gone up roughly 15-20% in the last couple weeks in dating. Seems to be systematic as my ads have pretty good ctr's.

One thing you can do is duplicate your ads into different campaigns and lower the bids so they get limited exposure on the cheap. So if you have to bid .60 to spend twenty a day, you can now split the ad into two campaigns spending ten bucks a day while getting away with bidding only .50 or .55. Instead of one campaign with a big budget, have multiple campaigns with small budgets, all being variations of the same ad. You can get good ctr's this way too as the variation combats ad fatigue.

thank you~

 

[Simplepro]

I have also noticed an uptick of about 20% recently. I m thinking it could be some big spring time media buys for the primary race and march madness that has driven the cost up recently, but who knows.

One thing you can make sure you are doing is splitting up your ads into age demographics. Lower ages cost less and you can bring your average overall cpc down by bidding appropriately for each age group.

 

[pixelo]

Not sure this is the same... Every ad ,with plenty of Ctr history etc exactly doubled the recommended bids all at once. Not a 20% increase or some ads getting more expensive...