Facebook Dating Advice?

jonas33h

jonas33h

New member
Feb 27, 2011
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Dayton, Ohio
So I have been doing FB for a while now and have tried out several campaigns from US, Canada broad targeting ads, Italy & Brazil broad targeting, all of which were AYI offers.

I have tried doing highly niched ads targeting less than 70K people as well.

I am bidding on the low end of the suggested bid so if the suggested bid is like .6-1.2 i will bid .6 see if CTR is still above .1 then I keep moving it down.

the highly niched ad was profitable for 3 days then I couldn't get that back due to poor CTR and losing traffic.

all the dating ads I see are generic offers and don't target anyone but everyone says you need to target a certain group.

Any suggestions on what I may be overlooking or haven't considered yet? ?


NIPS FOR TIPS!!!



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There is no right and wrong, some of us like to work with tight demos, others shoot for broad. When I used to run on Facebook, 95% of my campaigns were broad targeting. No keywords. Was it a bitch to get a campaign profitable, sure; but once I did get that campaign positive I could scale it in with two mouse clicks. CTR and CPC would stay constant for weeks to come since my demo sizes were 800k - 4 million.

If you're tight on cash, go for closer keyword targeting. It's typically easier to get a profitable campaign going but then you get the headache of constantly putting out fresh images.

Biggest recommendation I can give you is work on your ad CTR. No bullshit, but for US 25+ Male Dating demo; no keywords, I was getting clicks at 10-12c a piece. That is a 3m+ demo if my memory serves me right. Literally every fucking dating offer out there for the US right now yields 20c epc; and if you have the right contacts, it's 40c epc+. Keep throwing up ads every day with different text and images till you hit a winner.

Protip: If you know you found a good image or ad text variation. Duplicate the ad 3 times, and put each one in a different campaign group. Soon you'll start seeing the big CTR differences you get for the exact same ads.
 
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thanks for the tips man when I was saying broad I was targeting 200-500k people I definitely noticed a difference on the bid once I stretched my target out.

Hopefully I will find the right ad before I max out the credit cards lol
 
mGrunin said:
Biggest recommendation I can give you is work on your ad CTR. No bullshit, but for US 25+ Male Dating demo; no keywords, I was getting clicks at 10-12c a piece. That is a 3m+ demo if my memory serves me right. Literally every fucking dating offer out there for the US right now yields 20c epc; and if you have the right contacts, it's 40c epc+. Keep throwing up ads every day with different text and images till you hit a winner.
Click to expand...

Damn. What kind of CTRs yielded those numbers for you?
 
Age, Gender, Interested In, Relationship Status, Education

Test every combination of each with your proven ad variations, the winner is in there some where :)
 
mGrunin said:
There is no right and wrong, some of us like to work with tight demos, others shoot for broad. When I used to run on Facebook, 95% of my campaigns were broad targeting. No keywords. Was it a bitch to get a campaign profitable, sure; but once I did get that campaign positive I could scale it in with two mouse clicks. CTR and CPC would stay constant for weeks to come since my demo sizes were 800k - 4 million.

If you're tight on cash, go for closer keyword targeting. It's typically easier to get a profitable campaign going but then you get the headache of constantly putting out fresh images.

Biggest recommendation I can give you is work on your ad CTR. No bullshit, but for US 25+ Male Dating demo; no keywords, I was getting clicks at 10-12c a piece. That is a 3m+ demo if my memory serves me right. Literally every fucking dating offer out there for the US right now yields 20c epc; and if you have the right contacts, it's 40c epc+. Keep throwing up ads every day with different text and images till you hit a winner.

Protip: If you know you found a good image or ad text variation. Duplicate the ad 3 times, and put each one in a different campaign group. Soon you'll start seeing the big CTR differences you get for the exact same ads.
Click to expand...

/thread
 
mGrunin said:
There is no right and wrong, some of us like to work with tight demos, others shoot for broad. When I used to run on Facebook, 95% of my campaigns were broad targeting. No keywords. Was it a bitch to get a campaign profitable, sure; but once I did get that campaign positive I could scale it in with two mouse clicks. CTR and CPC would stay constant for weeks to come since my demo sizes were 800k - 4 million.

If you're tight on cash, go for closer keyword targeting. It's typically easier to get a profitable campaign going but then you get the headache of constantly putting out fresh images.

Biggest recommendation I can give you is work on your ad CTR. No bullshit, but for US 25+ Male Dating demo; no keywords, I was getting clicks at 10-12c a piece. That is a 3m+ demo if my memory serves me right. Literally every fucking dating offer out there for the US right now yields 20c epc; and if you have the right contacts, it's 40c epc+. Keep throwing up ads every day with different text and images till you hit a winner.

Protip: If you know you found a good image or ad text variation. Duplicate the ad 3 times, and put each one in a different campaign group. Soon you'll start seeing the big CTR differences you get for the exact same ads.
Click to expand...

Sick post as always but got a few questions.

Can you give me an example of how someone would use keywords in a dating ad? Do you mean like targeting "bowling" under interests then making an ad with a hot chick who is bowling--or do you have a better example?

Duplicate the ad 3 times, and put each one in a different campaign group. Soon you'll start seeing the big CTR differences you get for the exact same ads.
Click to expand...

Why does this happen? Just different campaigns getting served differently or something else? Would it help to scale the same ad out to even more separate campaigns?

+repping your post too, thanks man.
 
Does anyone have any tips on how to get a new advertising account to promote dating offers on FB? Feel free to PM me about it if you don't want to talk about it on a forum. Thanks
 
Sorry for the thread hijack. As far as dating advice goes, I personally recommend avoiding small demographics and just getting the generic dating ads to work with broader targeting. It lasts longer when the campaign works out.
 
GrindHard said:
Biggest advice I can give at the time of this writing... push Just Hook Up
Click to expand...

It's a great offer........till they decide to scrub your ass as hard as an email submit.

Pushed it about 2 weeks ago; did 400 leads between 2 days but then comes the 3rd day and my conversions drop 4x. I ran it for 3-4 more days and it literally just kept getting worse. Dropped it, re-tryed it last week, conversions still shit. Not going to drop the network name here since that is not what this thread is about.

But Yousif, if the offer is running solid at your network with no drops, HIT me up, grunin will pass monies your direction.
 
EricVonDoobie said:
Sick post as always but got a few questions.

Can you give me an example of how someone would use keywords in a dating ad? Do you mean like targeting "bowling" under interests then making an ad with a hot chick who is bowling--or do you have a better example?



Why does this happen? Just different campaigns getting served differently or something else? Would it help to scale the same ad out to even more separate campaigns?

+repping your post too, thanks man.
Click to expand...

Regarding targeting, you have the right idea. Just that when picking an interest, it has to be tighter.

Ex. Targeting Men that love sports and then placing the keyword sports in your ad title will not benefit your CTR. Since it's simply too general and it won't stick out on the page.

Sort of path you would want to take ex:

Target the keyword World of Warcraft. Place the word in the title, few words before or after it. Description would sell them on the fact that they could get a girlfriend that plays WOW. Then if you decide to separate yourself from 99% of the aff population that is failing, you go on CraigsList and put a listing asking for girls to take several pics of herself with the WOW game in her hand. Pay $5 via paypal for each girl. People are desperate nowadays, they will do this in a heartbeat. Trust me, I know.

You'll receive dozens of replies, more if you post in many cities. Split test those pics but either way, you'd be looking at a high ass CTR.

That is how you target. Don't worry about other affiliates jacking your ad copy inc image and taking your hard work away. Majority of affiliates that are scraping ads are scraping more general demos. It's not possible for them to be scraping ads on every keyword possible.

Moving onto the ad positioning, it's pretty arbitrary. The key thing to your ad's CTR is what placement your ad is served. There are 4 spots, the first spot is obviously the best. Log into your male dating demo account and visit a random page and look at the dating ad in the first position. Copy that ad completely and try running it yourself. 9/10 times that ad's CTR on your end will have a shit CTR and you will lose money.

I just found that when I'm submitting the same decent ad over and over again I land that #1 spot. Which is straight up gold since you do not lose that spot, at least I've never seen myself drop of that spot when following my ad.

P.S - If you're coming down to ASE, you owe me a drink. ;)
 
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mGrunin said:
Regarding targeting, you have the right idea. Just that when picking an interest, it has to be tighter.

Ex. Targeting Men that love sports and then placing the keyword sports in your ad title will not benefit your CTR. Since it's simply too general and it won't stick out on the page.

Sort of path you would want to take ex:

Target the keyword World of Warcraft. Place the word in the title, few words before or after it. Description would sell them on the fact that they could get a girlfriend that plays WOW. Then if you decide to separate yourself from 99% of the aff population that is failing, you go on CraigsList and put a listing asking for girls to take several pics of herself with the WOW game in her hand. Pay $5 via paypal for each girl. People are desperate nowadays, they will do this in a heartbeat. Trust me, I know.

You'll receive dozens of replies, more if you post in many cities. Split test those pics but either way, you'd be looking at a high ass CTR.

That is how you target. Don't worry about other affiliates jacking your ad copy inc image and taking your hard work away. Majority of affiliates that are scraping ads are scraping more general demos. It's not possible for them to be scraping ads on every keyword possible.

Moving onto the ad positioning, it's pretty arbitrary. The key thing to your ad's CTR is what placement your ad is served. There are 4 spots, the first spot is obviously the best. Log into your male dating demo account and visit a random page and look at the dating ad in the first position. Copy that ad completely and try running it yourself. 9/10 times that ad's CTR on your end will have a shit CTR and you will lose money.

I just found that when I'm submitting the same decent ad over and over again I land that #1 spot. Which is straight up gold since you do not lose that spot, at least I've never seen myself drop of that spot when following my ad.

P.S - If you're coming down to ASE, you owe me a drink. ;)
Click to expand...

Sick as fuck. I was under the impression the CTR determined that positioning, kind of like Adwords. That makes sense though, very interesting.

I'd plus rep you but "You must spread some Reputation around before giving it to mGrunin again." If I run into you at ASE (if I wind up going) I'll cop you whatever, naturally. Thanks for elaborating man.
 
thanks for all the input guys the only thing that I think hasn't really been covered is how long before you determine shit won't be profitable....

my demo sizee that I am working with has 74k as my reach I have CTR @ .09 lifetime last couple days it's .1-.15 I am converting any where between 7-12% on any given day with a lifetime of 9%. 172 spent with 182 earned (i was only profitable the first two days, FLUKE???). 64k impressions 278 clicks and frequency of 5.5.
 
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