Fake Facebook Traffic - HUUUGE SPIKE

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vladb2

vladb2

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Mar 28, 2008
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Just today i noticed a huge spike in netscape clicks on some campaigns. These clicks never click-through or convert. And there is a ton of them. Like 15%. They seem to be fake clicks and FB is charging for them. Their system clicks 5 times per IP.

Anyone getting this?
 


Its even more insane now on this 1 campaign. 50% of the traffic is fake.

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i wish i trusted you guys more, i'd love to compare logs on bullshit IPs we are all getting.

also those are the clicks you are ACTUALLY SEEING, i've been billed for 15% of clicks i've never gotten (which equals thousands of dollars over the last two weeks). You should go see how your totals are adding up with your billables. I've grepped my apache logs to prove it (lack of requests) and for external validation i've set pingdom up to do http requests every minute from all over the world. My shit has never lost one fucking request from those 40 or so pindom servers. I've also done a whole lot of other things to prove the problem is on facebooks end.

At this point I really want a refund.

You should definitely talk to affiliates@facebook.com and your rep.
 
This may also have something to do with all the custom FB scrapers that people are creating.
 
if facebook gave me an IP exclusion tool and logs of which IPs my charged clicks were coming from, I could fix this myself. Of course they won't because being retarded = more money for them in the short term.
 
dickarmy said:
This may also have something to do with all the custom FB scrapers that people are creating.
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Maybe. I'm not a lawyer (thank god) but it seems to me that a scraper that resolves through to the LP url (resulting in a charge to the advertiser) is fraud. And fraud is a felony.

Because there are no display urls, there is no way on facebook to scrape landers (not ads) without doing this.
 
who are you talking to at FB about this?

conv3rsion said:
if facebook gave me an IP exclusion tool and logs of which IPs my charged clicks were coming from, I could fix this myself. Of course they won't because being retarded = more money for them in the short term.
Click to expand...
 
conv3rsion said:
Maybe. I'm not a lawyer (thank god) but it seems to me that a scraper that resolves through to the LP url (resulting in a charge to the advertiser) is fraud. And fraud is a felony.

Because there are no display urls, there is no way on facebook to scrape landers (not ads) without doing this.
Click to expand...

That's how I've looked at it. FBSpy does not follow through to the LP, simply gathers ads.

Some people don't care though. Or hell maybe they're retarded.

But come on FB ought to have some kind of filtering rules that will not charge you if your getting hit from the same IP constantly.

However I guess you can look at it like this: in the end it (should) all even out anyways.
 
conv3rsion said:
Maybe. I'm not a lawyer (thank god) but it seems to me that a scraper that resolves through to the LP url (resulting in a charge to the advertiser) is fraud. And fraud is a felony.

Because there are no display urls, there is no way on facebook to scrape landers (not ads) without doing this.
Click to expand...

what? Fraud?

On whose end? Facebook's? Or the person w/ the scraper? I'd love to see fraud proved from someone building an 'informational aggregation tool' who is not getting one cent from the clicks it's costing you.

I'd also suspect competition trying to drain budgets- this was happening on myspace months ago.
 
Sonny Forelli said:
what? Fraud?

On whose end? Facebook's? Or the person w/ the scraper? I'd love to see fraud proved from someone building an 'informational aggregation tool' who is not getting one cent from the clicks it's costing you.

I'd also suspect competition trying to drain budgets- this was happening on myspace months ago.
Click to expand...

Doesn't matter if they aren't making money from directly clicking the ads - they are still financially hurting the advertiser.
 
Sonny Forelli said:
what? Fraud?

On whose end? Facebook's? Or the person w/ the scraper? I'd love to see fraud proved from someone building an 'informational aggregation tool' who is not getting one cent from the clicks it's costing you.

.
Click to expand...

No obviously not Facebook's. And yes they are gaining something, they are gaining potentially valuable data at advertiser's expense. So they do have a financial incentive.

Again I'm not a lawyer but a person building this tool obviously understands the consequences of what the tool will do to the advertisers and is obtaining data through fraudulent practices.

I think this would violate criminal laws but at a minimum they would be liable in civil court to all parties whom they have negatively financially impacted through a practice which is certainly a violation of Facebook's TOS.
 
someone should get techcrunch to write about this.... then FB will listen... someone should email the editor this thread.... imagine the headline "facebook steals advertiser money"

Hopefully those fuckers will listen.
 
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