Farticles Go Mainstream



Unarmed Gunman said:
Looky what I found in my mailbox this morning:

countynews.jpg


Funny shit. It's just a 4 page "newspaper" but I can imagine how many people think it's an official county government announcement or some shit.
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This was done way before affiliate marketers even knew what a farticle was.
 
They also have those fake news programs on TV slinging insurance and mortgage shit. I'm sure that's been around for awhile. BTW, ban for outing LP?
 
narsticle said:
This was done way before affiliate marketers even knew what a farticle was.
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I think Dan Kennedy, Joe Sugarman, Gary Halbert, Joe Karbo, and their peers were doing similar stuff in magazines decades ago. They wove compelling stories around "real" people. It was powerful stuff put out by copywriters who could sell just about anything.
 
Next step:

4 page newspaper full of farticles about acai/resv/bizopps.

Physical mailing list of 300 million (whole united states)

= Billions of Profit
 
I got one of these about a month ago for a government grants seminar in my area... Then it turned out to be run by one of the companies that the FTC nailed.

The post-it note it came with made it look even more legit. These guys pwn!
 
I've gotten these for Jewelry liquidators. they rent out a meeting room at a local small hotel and stack it with products. I went to check it out once, people flocked to it and they sold out almost everything.
 
I worked in political direct mail a few years back. We did farticles praising our candidate and slamming the opposition all the time. And you would be amazed how well they worked to sway the sheeples.
 
I got a marketing piece in the mail a few months ago around my birthday that said Happy Birthday Lauren! It came in the form of a card and as a gift I was a gift certificate for a ree...xxxx. (I don't remember now what it was) but I was blown away by how creative (It was a pretty card computer genrated card, so obviously not hallmark but not your run of the mill direct mailing) it was. I thought it must be pretty simple to get access to some public information with birthdates and send out that stuff. Probably would work well for you mailers too. I mean even if it went to spam, who wouldn't click "Happy birthday buddy" aroudn or on their birthday?
 
turbolapp said:
I got a marketing piece in the mail a few months ago around my birthday that said Happy Birthday Lauren! It came in the form of a card and as a gift I was a gift certificate for a ree...xxx. (I don't remember now what it was) but I was blown away by how creative (It was a pretty card computer genrated card, so obviously not hallmark but not your run of the mill direct mailing) it was. I thought it must be pretty simple to get access to some public information with birthdates and send out that stuff. Probably would work well for you mailers too. I mean even if it went to spam, who wouldn't click "Happy birthday buddy" aroudn or on their birthday?
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You got free porn on your bday from a direct marketer?!

Lucky sob... I'll trade that for the Antiques magazine spam anyday!
 
Formatting your add to match the style of the publication you're running it in is an old direct marketer trick. People fall for it very easily. That's why newspapers and magazines will put "advertisement" in the header and footer of those style ads.

Another good direct mail tactic, if you need to build credibility, is to write your own rave review, format it like it's being run in a newspaper, then print it on newsprint tear off sheets.

That means it looks like it got printed in a newspaper, and you tore it out to send it to the recipient. Just as long as you don't try to say it was in a paper when it wasn't, no one will ask, and it can increase response.
 
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