This is a no - duh thing, but could help someone marketing. Does Facebook have a fat chicks category? What caught my eye is fat guys act like skinny women...
A new study in the November issue of the journal Appetite finds that obese women display significantly weaker impulse control than normal-weight women, but between obese and normal-weight men, the impulsivity levels are nearly the same. The study was conducted by researchers in the University of Alabama at Birmingham (UAB) Department of Psychology.
UAB researchers conducted the study to see how obese and normal-weight men and women differed in their decision-making skills, specifically in delay discounting, the measure of how much an individual is driven by immediate gratification versus the willingness to wait for delayed but greater rewards.
In the study of 95 men and women, UAB researchers gave the participants the choice of receiving varying hypothetical amounts of money immediately or fixed hypothetical amounts of money to be received after delays of two weeks, one month, six months or one, three, five or 10 years. The hypothetical rewards ranged from $1,000 to $50,000.
The researchers found that obese women discounted the value of future rewards at a rate three-to-four times greater than that of normal-weight women, suggesting greater impulsivity. Obese men, however, and the male and female control subjects all showed similar levels of delay discounting. The results were the same even when the researchers controlled for differences in IQ and income, both of which have been found to be related to measures of impulsivity.
UAB researchers conducted the study to see how obese and normal-weight men and women differed in their decision-making skills, specifically in delay discounting, the measure of how much an individual is driven by immediate gratification versus the willingness to wait for delayed but greater rewards.
In the study of 95 men and women, UAB researchers gave the participants the choice of receiving varying hypothetical amounts of money immediately or fixed hypothetical amounts of money to be received after delays of two weeks, one month, six months or one, three, five or 10 years. The hypothetical rewards ranged from $1,000 to $50,000.
The researchers found that obese women discounted the value of future rewards at a rate three-to-four times greater than that of normal-weight women, suggesting greater impulsivity. Obese men, however, and the male and female control subjects all showed similar levels of delay discounting. The results were the same even when the researchers controlled for differences in IQ and income, both of which have been found to be related to measures of impulsivity.
