Hello all, got a Noob questions for you. So i have been working on my first facebook campaign this week and am having a tough time with keywords. I have tried searching but cannot find a good article that really explains how keywords work on facebook. To me it looks like the keywords really are just pages. I am using keywords but i don't have any idea how good they are besides how many people it will expose me to. Is there a tool somewhat similiar to google keywords or something that helps with facebook? Thanks in advance for any help as well as the links i will recieve to gay porn.
Finding Good Keywords on Facebook
- Thread starter dewoof01
- Start date
Keyword targeting goes after words that are in a user's profile. They don't search for them like in google, you're effectively targeting someone's interests rather than a search
dewoof,
Start your campaign on ppc search first. This way, you find out what keywords/referring sites convert. Then, you simply get demographics from those successful kw's and referrers off demo sites. Not only do you then apply those succesful demo's to your fb campaign, but the kw's as well. Although if you just use the kw's, you'll get more volume. Use google ad planner. I could go further...
Start your campaign on ppc search first. This way, you find out what keywords/referring sites convert. Then, you simply get demographics from those successful kw's and referrers off demo sites. Not only do you then apply those succesful demo's to your fb campaign, but the kw's as well. Although if you just use the kw's, you'll get more volume. Use google ad planner. I could go further...
What do search keywords have in common with profile keywords ???
Stuff people search for is most likely something they do not know about, are curious about and unlikely to have in their profile. Stuff people put in their profile is probably something that is part of their identity already that they have no need to search for. Search keywords are often phrased as questions (they are not called queries for nothing) and are a bunch of weird long tail phrases. Allowed profile keywords are restricted by Facebook and are usually pretty short-tail.
These are the basics and the challenge is to figure out how to apply them to your niche. If you have some actual examples of successful keyword-targeted Facebook campaigns to post here, then we would have something useful to talk about.
Nope, on Facebook you cannot target keywords typed into search. Keywords on Facebook mean targeting users who have this keyword in profile.
You are welcome to brainstorm examples of profile keyword campaigns here.
Boy facebook really makes life a pain in the ass huh? I just upped my CPC amount and started getting some impressions here and there, once i get clicks i will start to lower and eventually go to CPM when i find good conversion ads.
The other things that suck with Facebook is getting ads approved. It fucking takes forever! I am 11/12 on approvals though. I guess my dead baby ad wasn't as impressive to them as it was to me.:sadcrying4:
The other things that suck with Facebook is getting ads approved. It fucking takes forever! I am 11/12 on approvals though. I guess my dead baby ad wasn't as impressive to them as it was to me.:sadcrying4:
The very first ad I ever created on FB was for debt relief with a picture of a noose.
CTR was embarrassing.