Finding placements by demographics (age&gender)

juntao65

juntao65

WF Platinum Member
Feb 16, 2009
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Vancouver
I'm trying to figure this shit out on the display planner by google, I know before you could just check a few demographics (age, gender) and just hit search. But now it seems that google forces you to enter some search paramaters, but I couldn't get it narrowed by age and gender.

I tried doing country and language, then only checking the demographics I wanted under the demographics tab, but that didn't seem to do anything to the placements tab. I'm guessing this demos tab is just for creating ad groups.

Are there any alternatives for finding placements/sites to buy ads on via demographics?
 


Try Bluagile, they work on a CPM basis which is good for brand visibility apart from that they have a very easy self-serve RTB platform.
 
juntao65 said:
I'm trying to figure this shit out on the display planner by google, I know before you could just check a few demographics (age, gender) and just hit search. But now it seems that google forces you to enter some search paramaters, but I couldn't get it narrowed by age and gender.

I tried doing country and language, then only checking the demographics I wanted under the demographics tab, but that didn't seem to do anything to the placements tab. I'm guessing this demos tab is just for creating ad groups.

Are there any alternatives for finding placements/sites to buy ads on via demographics?
Click to expand...

How about launching your ads on a DSP? I'm using Bluagile | Online Advertising | Display | Mobile Ads Bluagile's self-serve RTB platform that lets me target demographics
 
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