First Media Buy- 200 A Week- 12 Million Monthly Impressions

[onlinemoniez]

I want to get some opinions on my first media buy, as I am a total retard and don't feel like failing epically.

I want to purchase a week's worth of general sexuality traffic for $200. I was told that the site receives 12 million impressions a month. I was also told that if my ads are "semi-optimized" I should expect a CTR of 0.05%. The text ads are randomly rotated, and the system allows for running several ads in parallel to allow for split testing.

I want to push a dating offer @ $4. What can I reasonably expect given that my creatives aren't total shit? Any suggestions and/or abuse would be greatly appreciated.

 

[Affiliati]

Well what's the fuckin CPM?

 

[evelynds]

From my numbers you'd net about $440/w max -- is that really worth it mate??

 

[Mike]

Well what's the fuckin CPM?

It's a static buy of $200 per week, 12 million impressions per month.

Divide $800 by 12,000 and you get $0.07 CPM.

Happy?

 

[onlinemoniez]

From my numbers you'd net about $440/w max -- is that really worth it mate??

Well, if that's $240 profit that I wouldn't have otherwise, then there's no harm in running it, right?

And how exactly did you come up with those numbers? Also, couldn't I scale with more adspace? Thanks.

 

[AdHustler]

It's a static buy of $200 per week, 12 million impressions per month.

Divide $800 by 12,000 and you get $0.07 CPM.

Happy?

thats only if they are showing him on every impression. OP doesn't say what share of impressions he gets.

 

[onlinemoniez]

thats only if they are showing him on every impression. OP doesn't say what share of impressions he gets.

The ad is shown on every impression.

 

[Affiliati]

It's a static buy of $200 per week, 12 million impressions per month.

Divide $800 by 12,000 and you get $0.07 CPM.

Happy?

He didn't mention that his ad was shown every impression in his first post

 

[Vassilevsky]

It can't be true, there's so much dating advertisers, there's no way to give YOU every pageview (unless they have 1000 ads on every page).

 

[Affiliati]

Anyways, you'd pretty much have to be a retard to fail at .07 CPM

 

[infomarker50]

might want to try something besides just a dating offer.

 

[sgtryan]

circa would do the damn thing

 

[unfadable858]

Those payouts are also negotiable, so see as much as you can get out of them for that offer.

Good luck on your first buy.

 

[jsphfcll]

pm me.. maybe i'll buy it from you at .10

instant money

 

[mattfca]

Anyways, you'd pretty much have to be a retard to fail at .07 CPM

You'd have to be a retard to have that logic

 

[onlinemoniez]

It can't be true, there's so much dating advertisers, there's no way to give YOU every pageview (unless they have 1000 ads on every page).

You don't know what the site is? It's not at all saturated.

Anyways, you'd pretty much have to be a retard to fail at .07 CPM

I pretty much feel the same way. If I fail here, it would probably make me a certifiable retard.

might want to try something besides just a dating offer.

Yeah. Might pimp some PE or even my own product.

Thanks for the replies.

 

[tygoldberg]

might want to try something besides just a dating offer.

this.

also was the $200 you two came upon. say you wanna test at 300/400 for the month or something like that.

 

[gerMAN]

Anyways, you'd pretty much have to be a retard to fail at .07 CPM

uhhhm,no?

 

[prince]

Is it geo-targeting to the US audience only? Most dating offers only target US traffic, so you'll need to set another offer for international traffic. Just one thing to be aware of.

 

[onlinemoniez]

Is it geo-targeting to the US audience only? Most dating offers only target US traffic, so you'll need to set another offer for international traffic. Just one thing to be aware of.

Yeah. U.S. only. So , yeah, I'll have to set another offer.