On the Google Content Network, I have an ad group that was getting a lot of impressions for a few days, but then stopped getting impressions, presumably due to a low CTR.
I want to test new ads that will hopefully get a higher CTR and therefore ongoing impressions.
If I put these new ads in the same ad group, will Google start giving them impressions to see what their CTR is? Or to get impressions for these new ads will I have to delete the original ad group and put them in a brand new ad group? Or a new campaign??
I realize I could just test this and find out, but I’m using image ads and don’t want to blow a few days waiting for approval only to find out I used the wrong method.
Thanks.
I want to test new ads that will hopefully get a higher CTR and therefore ongoing impressions.
If I put these new ads in the same ad group, will Google start giving them impressions to see what their CTR is? Or to get impressions for these new ads will I have to delete the original ad group and put them in a brand new ad group? Or a new campaign??
I realize I could just test this and find out, but I’m using image ads and don’t want to blow a few days waiting for approval only to find out I used the wrong method.
Thanks.