Genius Marketing Campaign from Wet Seal

[stickyicky]

If you've been on reddit today you've probably seen all the shit about Wet Seal. They're closing the doors on 25% of their stores, and some locations have posted signs in the window bitching about how the employees were all screwed over. The signs are almost identical in every store though. I call it a genius marketing campaign. No publicity is bad publicity, right?

Exposing the Wet Seal Publicity Stunt

 

[Andrew Scherer]

I'm not so sure man. The stock is literally at 6 cents a share right now.

They're going to go bankrupt. I'm looking at their balance sheet right now and as of last month they're negative 10 million in net assets. That is really bad.

 

[jackjackjack]

not bad but could do it better

 

[Human]

I'm not so sure man. The stock is literally at 6 cents a share right now.

They're going to go bankrupt. I'm looking at their balance sheet right now and as of last month they're negative 10 million in net assets. That is really bad.

Oh man. With numbers that bad their best bet would be to close some stores. I'd say 25% maybe. Employees won't be happy.

 

[eliquid]

I'm not so sure man. The stock is literally at 6 cents a share right now.

This is how you cheaply buy back stock...

 

[Fraggler]

The signs are almost identical in every store though. I call it a genius marketing campaign. No publicity is bad publicity, right?

Or someone/group took the initiative and emailed store managers with a ready-to-go protest sign making it simpler for more to participate. Do you think the public would support a company with their patronage if they're doing that to staff?

 

[pocketrockets]

Wet Seal workers fired for protesting terms of layoff | Business & Technology | The Seattle Times