Evangelion is incomprehensible at the best of times.
But as for google becoming big brother, it already is, they read the contents of your gmail, they monitor your searches with igoogle, they read what you write with google docs. But they provide quality services that people find useful. Its a bit like smoking, you know its bad, but you do it anyway.
Places like Germany, whilst full of good intentions are a bunch of interfering do-gooders. Let darwinism take hold and cull the weak from the crop, if the crop gets too stupid then they'll find a way to kill themselves off regardless of how much you babysit them.