Okay so here's the deal.
I've set myself up with a pretty good lead offer, created a landing page that converts pretty well, but am only getting a handful of clicks a day for the price I am bidding (around 15 cents a click).
My landing pages are very targetted to each ad group but I seem to only get mainly 'Poor' and a couple of 'OK' QS scores.
I'm thinking I should focus on some more longtails, but I don't quite understand whether this will really make my clicks cheaper.
For example if I bid on the longtail:
Funny Quotes about Animals and Horses
Wont I simply be paying the almost the same amount as someone who bids on
Funny Quotes
Seeing as (as long as it's set to broad) it will still return results for 'Funny Quotes about Animals and Horses'
I hope this makes sense, I just need some suggestions on perhaps how to get some of these cheap longtail keywords people are talking about.
Also is it better to set them to broad, phrase or specific (or whatever it's called)
Any help is appreciated.
I've set myself up with a pretty good lead offer, created a landing page that converts pretty well, but am only getting a handful of clicks a day for the price I am bidding (around 15 cents a click).
My landing pages are very targetted to each ad group but I seem to only get mainly 'Poor' and a couple of 'OK' QS scores.
I'm thinking I should focus on some more longtails, but I don't quite understand whether this will really make my clicks cheaper.
For example if I bid on the longtail:
Funny Quotes about Animals and Horses
Wont I simply be paying the almost the same amount as someone who bids on
Funny Quotes
Seeing as (as long as it's set to broad) it will still return results for 'Funny Quotes about Animals and Horses'
I hope this makes sense, I just need some suggestions on perhaps how to get some of these cheap longtail keywords people are talking about.
Also is it better to set them to broad, phrase or specific (or whatever it's called)
Any help is appreciated.