Google Adwords Biggest Spenders

Dispel

Dispel

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In case you're curious:

Google AdWords' biggest spenders revealed | Econsultancy

According to the document, which Google has not yet confirmed or denied the authenticity of, AT&T Mobile spent a whopping $8.08m on AdWords in June. Other big spenders included University of Phoenix-operator Apollo Group ($6.67m), Expedia ($5.85m) Amazon ($5.85m) and eBay ($4.25m).

One of the fastest rising spenders in June was a company battling perhaps the greatest PR crisis in memory: BP. The oil giant went from spending five-figures per month on AdWords to over $3.5m in June, highlighting the fact that when you need to get a message out and a message out fast, the internet and search engines are at the top of the list.
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Recognizable names such as BMW and Walt Disney, for instance, spent less than $500,000 on Google ads in June. And they're the rule, not the exception. According to AdAge's document, only 47 of the brands listed spent over $1m in June whereas 357 spent somewhere between $100,000 and $500,000.

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.. the top ten advertisers in its document "collectively accounted for just 5% of Google's U.S. revenue during the month."
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Must say, I was expecting there to be more companies/people spending over $100k a month.

Also didn't expect Amazon and eBay would be in the top 5.
 


Unless they were just assembling a list of "big brands" and then matching an approximated spend to them. Edit> After rereading, that's exactly what it looks like.
 
The data is probably a survey by AdAge. I can't imagine there are very many brands that AdAge surveys spending 6 figures per month on AdWords. When you start counting direct marketers with multiple accounts, I bet the number skyrockets.
 
Having now read the original article, the list isn't exhaustive at all:

While the search-spending document obtained by Advertising Age is not a complete list of advertisers on Google, the accuracy of its data was verified by multiple sources with direct knowledge of spending levels. It's a revealing cross-section of Google's business that gives some clarity to one of the most opaque areas of ad spending, and the lifeblood of many American businesses.
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What Big Brands Are Spending on Google - Advertising Age - Digital

also

"These are direct-billed customers only, not the many thousands of small self-serve advertisers that make up Google's long tail, a key component in its $23 billion global annual revenue."
 
wonder what Ally bank was spending. Living in Canada I saw those ad's allday everyday and everywhere
 
A lot of the big spenders on Adwords are not household names. They just have a big market, a fairly competitive product line, but are seeing returns so they put more in.
 
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