Google Adwords

[wildfan]

How many keywords do you use on Google Adwords? New to adwords, it suggests using 20, should I be using more or less?

 

[barman]

10-20 per ad group - make sure each ad is related to that keyword group, and always make 2 ads to split test which one works better.

 

[pocketrockets]

^yep, what he said. With Google, your keywords really need to highly targeted within your adgroups, landing pages and your ad to achieve a good quality score. While Yahoo you can still throw in 1k keywords per adgroup and still get away with it.

 

[wickedfire2]

HI,

I use up to 25 and then really bring it down from there.

Just make sure your words are relevant to your ad.