Google Content Network Question

MoobSpray

MoobSpray

New member
May 26, 2009
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hello,

I recently launched my first PPC campaign on the google content network and got an image ad to perform at about 2% CTR which is great since it is bringing me 2-3 cent clicks which is giving me a nice ROI.

Now, this image ad which is giving me the 2% CTR is a 300x250. I threw up 5 new images which are 728*90 yesterday and they got approved today. The highest one out of them is performing at about 0.9% CTR today.

Will this lower performing Ad effect my CPC price of the whole campaign if i keep it on?

thanks
 


I have all my ads in the same AdGroup :x (didn't know wtf an agroup was until i just googled it right now, i always just assumed it was the ads you create for your campaign)

Anyways, thanks for the info.
 
Well I guess this is the Newbie forum...

AdGroups need to be as tight as possible. Keep your shit separate!
 
Thanks for the advice :)

So basically, I've created some new adgroups. I found out i couldn't change the CPCs for the adgroups, after some reading around i found out that i'm supposed to set up my bidding to "manual bidding" before i can setup different CPCs for each adgroup.

So basically, to further optimize my campaign:

1)I should increase my daily budget to account for these new adgroups.

2)Increase the CPC for the new adgroups so i can get a decent ad position and establish CTR. Once i have established a good CTR, I'll get rid of all the ads except for the ones getting the highest CTR in these new adgroups.After this, i'll start slowly dropping bids until i'm getting nice cheap clicks while staying in the 1-3 position for each adgroup.

Does this sound right?

thanks
 
1) yes.

2) yes.

And you shouldnt need to drop your bids at all, google will drop your bids & charge you according to your QS, CTR and your competitions bids.

DON'T play with your bid amount, unless of course you are losing more than you can afford.
 
Sticks79 said:
1) yes.

2) yes.

And you shouldnt need to drop your bids at all, google will drop your bids & charge you according to your QS, CTR and your competitions bids.

DON'T play with your bid amount, unless of course you are losing more than you can afford.
Click to expand...

If the average bid on Google results in a profit, leave your maximum bid alone but watch it carefully so it doesn't get too high. If the average bid is unaffordable, then slowly lower it like you said.
 
MoobSpray said:
I have all my ads in the same AdGroup :x (didn't know wtf an agroup was until i just googled it right now, i always just assumed it was the ads you create for your campaign)

Anyways, thanks for the info.
Click to expand...

"...for campaigns that target the content network, you should focus on increasing the quality of your ad text and keyword list so that they all relate to a single specific theme (rather than several)." - AdWords Help
 
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