Google, instant and earnings



Wonder if people are getting frustrated with google instant and just going "fuck it... i'm clicking this ad!"

Nah, this probably explains it better:

http://www.seobook.com/images/instantsearch/adwords-love.jpg

WYSIWYG, don't scroll, just keep on using suggestions until you find the ad you need to click. 80% of the users see only 2 organic listings to 10 adwords. Add it to the fact that I can't explain my grandmother what a sponsored ad is. :)
 
While this may have a small effect on a net increase, the more likely scenario is the increase in android phones flooding the market.