Google is allowing advertisers utilize trademarks

[nickthrolson]

Google is allowing advertisers utilize trademarks. June 4th, 2009 Google will allow the use of trademarks but the trademark cannot be in the ad copy. So for instance, if a user is searching for Nike, Reebok will be allowed to put a competing ad and try to direct users to their website. I think this is a great step in affiliate marketing. What are your thoughts on this?

Article:Google's Rival Keyword Sales Go Wide - BusinessWeek

 

[Rage9]

For fucks sake this has been posted twice (at least) in the last fucking week.

Besides it belongs in this section of the forum anyways: http://www.wickedfire.com/industry-news/

 

[thirdchair]

That happens when people don't read.

 

[GoogleSearchSux]

And on top of that you can bid on trademarks already.

 

[nickthrolson]

Oh shit my bad didn't see the post

 

[sts23]

i read that as july 4th for a second and i thought this has to do something with our independence day and freedom of speech or something...then i realized im dumb

 

[vikramhjain]

hey i think good for people who using google adsense and other google product