Mobile Subscription Services
Mobile subscription sites must display the required service details.
We allow the advertisement of mobile content services only when the site clearly and accurately displays price, subscription and cancellation information. This includes, but is not limited to, sites that promote downloading ringtones, wallpaper or text messages for predictions, love life advice, news, personality quizzes and/or other entertainment services.
If your site promotes mobile content services and requires users to enter personal information such as names or phone numbers, your site must meet the following criteria:
- Prominently display these details on the first page where users enter personal information (such as a name or phone number):
- The identification of your service as a subscription
- The price of the service
- The billing interval (such as per week or once per month)
- On the first page where users enter personal data, provide a prominent opt-in checkbox or other clear mechanism indicating that the user knowingly accepts the price and subscription service. The user should not be able to proceed without opting in.
- Clearly display cancellation information (or a clearly marked link to cancellation instructions) on your ad's landing page, the first page of your site users see after clicking your ad.
All of the items above should be located in a prominent place on your web page and should be easy to find, read and understand.
