Google PPA

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pfgannon

pfgannon

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Jun 25, 2006
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So has anyone tried it yet?

I was just browsing through the offers and there are tons of em. Decent amount of creatives for each also.

Only downsides I'd say appear to be that it doesnt have the personal touch you'd get with affiliate networks and its with fuckin google.
 


I just went to the page and they say they're not currently accepting sign ups. I'm not sure what to think about this yet.

On one hand, it's google, so chances are they'll have nice tracking, good stats on the offers, a nice selection, and they'll pay on time. They'll probably have razor thin margins too.

On the other hand, I'd rather work with a smaller ad network. It's nice to be able to talk to a real person about your campaigns, questions, and goals.

Could be good, I just hope it doesn't kill off the smaller players.
 
scottspfd82 said:
I just went to the page and they say they're not currently accepting sign ups. I'm not sure what to think about this yet.

On one hand, it's google, so chances are they'll have nice tracking, good stats on the offers, a nice selection, and they'll pay on time. They'll probably have razor thin margins too.

On the other hand, I'd rather work with a smaller ad network. It's nice to be able to talk to a real person about your campaigns, questions, and goals.

Could be good, I just hope it doesn't kill off the smaller players.
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Hey check under your referrals in adsense set up.
If this isn't whats described as their PPA program, than... oops?
 
Hmm, I don't remember where but I read that it should be appearing in peoples adsense accounts over the coming weeks.
 
The client I'm working with got invited to this a while back and I advised them to avoid it for the time being until we got more info about it from the OM community. Not that I don't think it could be a profitable channel, but the client's CPA on the AW outlay is under a dollar and that's before counting the revenue accrued on the other side of the acquisition. Given the amount of work they need to do on their existing channels (which are very broad and poorly managed) I just couldn't justify the thought of entering into a Google CPA program unless it ended up being that you could post a CPA of $0.50 and people would actually go for it, heh. The one nice thing about affiliate networks, though, is that they police their publishers ok if you have a problem. I can't imagine the birth pangs Google is going to have with data stuffing and fraud given the experience we all saw (and some still see) with click fraud for years.

Unless the price is really low and the data is pretty clean it doesn't make much sense when you can convert AdWords registrations in the four figures a day for under a dollar and still chuck them into an offer path to pay for most of that conversion cost. However, if you're white labeling directly to affiliate offers and you can lower your overall CPA by switching from AW to Google CPA, then more power to you. There seems to be a way to make everything work for at least one person out there and I'm always interested to hear about whatever clever idea someone made work. Of course in online marketing you never hear about the clever marketing ideas from someone else until they've squeezed as much blood out of the turnip as possible. The stories about the clever marketing ideas, you'll notice, always begin with "I/A Friend of mine made a bunch of money doing...". It's always past tense, heh.
 
i've been running some on one of my arcade sites....haven't gotten a signup yet. may drop the ads and go back to just adsense for that adblock.
 
Cool1g said:
i've been running some on one of my arcade sites....haven't gotten a signup yet. may drop the ads and go back to just adsense for that adblock.
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Just out of curiousity, what kind of payouts are you seeing on the publisher end and what does the conversion require? If you don't mind elaborating of course.
 
I haven't seen many publishers clamoring about it doing too well. There are all kinds of potential issues that I think stand in the way of it being truly competitive with PPC for publishers. The advertisers don't care, it is gravy for them, but that is part of the problem, they are not going to work too hard. Except when it comes to fraud and chargeback issues.

Unfortunately Affiliate Marketing takes a bit more work then putting some javascript code in a webpage and hoping for the best. That is unlikely to get you anwhere near the revenue you would get with a PPC campaign. Since most people using Adsense are using it because they don't want to put the work into managing and massaging a real ad campaign, I don't see the average publisher doing the work required to make PPA work.

There may be some niches that work AMAZINGLY well, but overall, I think its impact will be minimal.
 
on-on said:
Just out of curiousity, what kind of payouts are you seeing on the publisher end and what does the conversion require? If you don't mind elaborating of course.
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the one i put the ads up for...it was for a free signup to some sort of gaming site. it pays $3.50 per CPA but i really didn't check it out more to see how much work is required by the surfer.

just taking a quick look through, its looks very similar to azoogle or the other large CPA companies. payouts looks pretty similar as well.
 
It seems that Google may be putting a few CPA ads in with publishers CPC ads now just so that they can get more exposure on their CPA advertising. 2 people from sitepoint got a Google email saying that they will be testing it on their accounts.

If people don't choose to have CPA ads, then that means that they don't want them, so why is google trying to stuff them into the ads that we do want which is cpc.
 
john3232 said:
It seems that Google may be putting a few CPA ads in with publishers CPC ads now just so that they can get more exposure on their CPA advertising. 2 people from sitepoint got a Google email saying that they will be testing it on their accounts.

If people don't choose to have CPA ads, then that means that they don't want them, so why is google trying to stuff them into the ads that we do want which is cpc.
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I'm not sure. Maybe they got some pushback from the online merchant community of product sellers who want a more reliable way of paying for their advertising? From the acquisition end of the affiliate game (which is basically more protracted arbitrage) I really can't see a way to game this system for a lower CPA than can be achieved through AdWords, though, as I said before, there's always someone who can make something work.
 
it should be available in your adsense acct with no extra application or whatnot. haven't done anything with it since I saw it weeks ago.

never heard about mixing it in with the CPC ads but that's either shitty or genious depending on how it turns out. if it converts well then that's like affiliate payouts at absolutely no extra work :P
 
Cool1g said:
i've been running some on one of my arcade sites....haven't gotten a signup yet. may drop the ads and go back to just adsense for that adblock.
Click to expand...

I'm having the same experience on a poor credit site. I'm getting around to
putting back regular adsense.
 
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