So, I bid $5 on exact match keywords and only accepted placements of 1-3.
As a result, I have had a CTR of 10.5% overall and 14.6% on my most important keyword. But Google is charging me around $4.45 with average placement of 2.4.
So I want to do two things. Lower bid while maintaining position and expand into broad search.
Should I create a new adgroup for broad search with lower bid prices, so as not to pay a premium on broad while not hurting my exact match adgroup CTR?
Also, what would you suggest for lowering bids in exact match adword group. Should I take it down to $4.50, hope it lowers to maybe $4, then keep rinsing and repeating until I get it down as far as it will go, or is there a better strategy?
As a result, I have had a CTR of 10.5% overall and 14.6% on my most important keyword. But Google is charging me around $4.45 with average placement of 2.4.
So I want to do two things. Lower bid while maintaining position and expand into broad search.
Should I create a new adgroup for broad search with lower bid prices, so as not to pay a premium on broad while not hurting my exact match adgroup CTR?
Also, what would you suggest for lowering bids in exact match adword group. Should I take it down to $4.50, hope it lowers to maybe $4, then keep rinsing and repeating until I get it down as far as it will go, or is there a better strategy?
