Google WSO and AM

[mediastar100]

Spent the last while reading up on MV testing and I can't believe I have not been all over this to date.

Definitely a powerful piece of kit but my understanding of it is that it can only optimize to clicks off the LP.

This will be great for boosting LP CTR but what would be even better in my mind is to be able to optimize to actual conversions on the merchant page.

My research is drawing a blank on this option - any modifications to the code that could make this a possibility?

 

[jameszol]

It is doable, but unreliable...because the conversion code that you place on the conversion page (in this case, the merchant's conversion page) set third party cookies...

Anyways, here is how you do it...go ahead and start a WSO test, for your conversion page simply specify a 'fake' conversion page you have control over for WSO validation.

After you validate your test pages and conversion page, delete the conversion code from the 'fake' conversion page you set up and send that conversion code to your affiliate manager to place...if the advertiser allows pixels to be placed, you should be good to go!