Not really a specific question, just some rambling thoughts on Google adwords and Landing pages.
I found this chunk within an article. I won't post the link, that's not important. Note that I'm only posting this in the noob forum, which I'm still pretty much a part of.
Another option for your own landing page is to try and add value to the transaction you’re trying to create. As an affiliate, you’re trying to get person A (buyer) to buy product B. If all you’re doing is providing a link to product B, you’re not adding very much value to that transaction.
However, if you can give person A a reason to buy product B (You give this reason on your website), now you’re adding value to the transaction and now you’re starting to build a business for yourself.
In doing this, you leave the realm of people google is fighting against and join the side of people google likes…information providers.
Google knows that the first reason someone goes online is to find information. It’s always super simple to find someone who will sell you something, google knows that. They also know that it’s much more difficult to find someone who will give you good information without selling you something (or even someone who will give you good information before selling you something).
Ya see... Google is full of a bunch of ivory-tower PhD's who like to wax about high-minded concepts like "user experience" and "adding value". On the other hand, the AM crowd is mainly about cutthroat capitalists trying whatever works, blackhat or not, to make a buck. It's almost like 2 different cultures.
Nevertheless, ya gotta meet Google on their terms if ya wanna promote your LP's on adwords. I can sorta see their POV... they want LP's that "provide information" and "add value", etc etc. So, to please Google (and get a better QS, which is all about improving your ROI) your LP's have to bring something to the party.
Any thoughts on this, anyone?
I found this chunk within an article. I won't post the link, that's not important. Note that I'm only posting this in the noob forum, which I'm still pretty much a part of.
Another option for your own landing page is to try and add value to the transaction you’re trying to create. As an affiliate, you’re trying to get person A (buyer) to buy product B. If all you’re doing is providing a link to product B, you’re not adding very much value to that transaction.
However, if you can give person A a reason to buy product B (You give this reason on your website), now you’re adding value to the transaction and now you’re starting to build a business for yourself.
In doing this, you leave the realm of people google is fighting against and join the side of people google likes…information providers.
Google knows that the first reason someone goes online is to find information. It’s always super simple to find someone who will sell you something, google knows that. They also know that it’s much more difficult to find someone who will give you good information without selling you something (or even someone who will give you good information before selling you something).
Ya see... Google is full of a bunch of ivory-tower PhD's who like to wax about high-minded concepts like "user experience" and "adding value". On the other hand, the AM crowd is mainly about cutthroat capitalists trying whatever works, blackhat or not, to make a buck. It's almost like 2 different cultures.
Nevertheless, ya gotta meet Google on their terms if ya wanna promote your LP's on adwords. I can sorta see their POV... they want LP's that "provide information" and "add value", etc etc. So, to please Google (and get a better QS, which is all about improving your ROI) your LP's have to bring something to the party.
Any thoughts on this, anyone?