Google's search share has fallen below 75% for the first time since 2008

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DexterMorgan

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Jul 18, 2012
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Google search share below 75% - Business Insider

Thought this was interesting:

Cullen remarks that Firefox is responsible solely for Google's decline. When Firefox was removed, "Google's losses were erased," he mentions. But the drop remains — the cause isn't the most important thing. If anything, it highlights the power of default search engines.

For now, Google is the default search engine for Safari, Apple's browser. But that deal expires this year. If Apple were to drop Google from Safari, hordes of Mac and iPhone users could be lost from Google's enterprise. It would be a massive loss. At the very least, it would give Yahoo and Bing an even greater chance to gain ground.
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Do you guys see Yahoo and Bing gaining any serious ground in the coming years due to the kinds of stuff mentioned in the article? I can't imagine any drastic changes anytime soon.
 


I'm still trying to decide if Google is really smart or really stupid. Right about 2008, they started creating products that compete directly with some of their biggest customers. I'm willing to bet Apple drops Google in favor of Bing this year, but we'll see.

Coincidentally 2008 is the same year they started life time banning affiliates and basically just pissing everyone off.

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potentialeight said:
As much as I am not a fan of some of the shit Google does, Bing sucks so ridiculously bad that I can't even use the shit.
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^^^ So much this. I fucking hate Google after they unceremoniously closed my AdWords account in 2014 for a site I advertised in 2009.

But as much as I try to use Bing, it seems like 9 times out of 10 I'll use Bing, get shitty fucking results, and then head to Google to get the results I needed in the first place.
 
Yahoo could up their ante due to their Alibaba cashout and if they focus on search more then that money could make it happen. And in light of this development of Google search numbers dropping they might just consider trying to gain more ground. In the US they are already almost on par with G so why not go international as well?
 
does that percentage drop equate to less users?

also, statcounter?

I'm doubting google is losing share on mobile

Also, ios devices more often than not hide the referer coming from google.
 
cheshire said:
I'm still trying to decide if Google is really smart or really stupid. Right about 2008, they started creating products that compete directly with some of their biggest customers. I'm willing to bet Apple drops Google in favor of Bing this year, but we'll see.
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I think it is really smart. Chrome has 60% of the marketshare right now for browsers (which is higher than Firefox ever got). And unlike Firefox (or any other non Google browser) they know that Chrome will always default to Google.

Imagine how much worse Firefox switching to Yahoo would have been for Google if Firefox had 70% marketshare (how it might have ended up if Chrome never happened) instead of the 23% they currently have now.
 
cardine said:
I think it is really smart. Chrome has 60% of the marketshare right now for browsers (which is higher than Firefox ever got). And unlike Firefox (or any other non Google browser) they know that Chrome will always default to Google.
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I think it's smart for the short term. Look what's happening now though, some of the biggest tech companies are now conspiring against Google. How long will Chrome default to Google after the anti-trust lawsuits start flying? Just ask Microsoft how easy it is to do business with your hands tied by lawyers.

Imagine how much worse Firefox switching to Yahoo would have been for Google if Firefox had 70% marketshare (how it might have ended up if Chrome never happened) instead of the 23% they currently have now.
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I see your point, but Mozilla would have never switched if Google didn't start stealing their market share and basically putting them out of business. Personally I like my browser made by a non profit company rather than a for profit company that views me as the product.
 
cheshire said:
I think it's smart for the short term. Look what's happening now though, some of the biggest tech companies are now conspiring against Google. How long will Chrome default to Google after the anti-trust lawsuits start flying? Just ask Microsoft how easy it is to do business with your hands tied by lawyers.
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Considering the topic of the article - Google's marketshare falling - I don't think now is the time that anti-trust lawsuits are going to start flying.

cheshire said:
I see your point, but Mozilla would have never switched if Google didn't start stealing their market share and basically putting them out of business.
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It's being reported that Mozilla went with Yahoo because Yahoo is offering them more money and a secondary reason being that they didn't like Google's approach to privacy. I don't see how either of those things are greatly impacted by whether Chrome exists or not.

I guess the point I'm making is that whether Chrome existed or not, Mozilla would still be able to very easily stop supporting Google. If I were Google I wouldn't want to be at the mercy of the Mozilla Corporation, I'd want to just take over the browser marketplace myself - and that is exactly what Google did. Plus at the time they made Chrome, Internet Explorer was the leading browser, and Microsoft was never going to default to Google. Chrome did a fantastic job taking marketshare away from Internet Explorer, and Bing by extension.

I think it is very likely that Mozilla would have stopped defaulting to Google at some point regardless of whether Chrome existed or not, so Chrome existing is a huge benefit for Google. Imagine if browser marketshare was still split between Firefox and Internet Explorer and then Mozilla did this? In that instance Google wouldn't have a single major browser defaulting to them.
 
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