Great Marketing?

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That's really strange that there wasn't a mention of anything like who made the statue, or what purpose it serves... I mean... Was it just Lego deciding that it needed a little more attention?

LOL @ the trojan horse idea. ;)
 
Haha.

Lego Boardroom meeting:
Alright, lets dump a GIANT ass lego dude in the middle of the ocean and maybe someone will find it.
Genius!
 
brilliant.jpg
 
Nice catch. I read the news before, but haven't thought of it from the marketing perspective...

How expensive is it to just dump a huge Lego man somewhere...If you're Lego, it's pretty cheap. You keep doing that stuff and the press gets you plenty of almost completely free buzz while wondering "WTF ?!"

Actually, apart from "Sexy", I can't think of a better attention grabber than "WTF".
 
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