why should you bother about setting up a nice website for displaying your affiliate links, when somebody else has already done all the work for you?
why bothering about keywords, when all you want to do is selling this ringtone to the next best kid?
the answer is in "guerilla marketing for affiliates", my 99 trizillion ebook, which you can purchase from me right now.
this ebook will teach you, how to:
- start an adwords campaign, targeted at WEBSITES. we will call this a cpm-campaign from here on.
- write a nice, targeted adcopy (2 or more doesn't hurt either)
- brew some coffee, as the next steps take some time and analytics
- run a first preselection by typing in keywords of your niche (for ringtones e.g. you obviously target "cell phones", "ringtones" etc. you got the idea. "music" would be a good idea as well. "pop music" even better.
- refine this preselection by analysing the sites that google proposed a bit more closely. check it in alexa.org, make a visit to the site, get an idea about how their adsense blocks are designed.
count the blocks, because what we need to know is, how many adsense ads are going to be presented to the user in one hit. the more ads, the more competition on one page! the more competition, the less likely your ad will get clicked and the less money we are willing to pay for this.
- i generall suggest sites above 500.000 hits a day. 100-500k is also fine, but for first test, when you want to know if it converts at all, i like to know this in 2 hours. and only the big sites can bring in this traffic.
this should take 2 hours, please. not two minutes. hours. if you have not spent thorough time on those sites and if you have not understood how they operate regarding their adsense blocks you are going to throw away money.
so, by now you have your list of sites.
now, assign a budget (i would start with exactly the amount i would get for one conversion, so if it is $30, then i spent $20 - $30).
NOW THIS IS IMPORTANT: most likely, you will not be able to stop spending this money once you have started this cpm-campaign and once it shows activity (impressions). because if you bid a good cpm, your ads will show, and if you have a couple of 500k+ sites in your preferred list, it will show faster than sand runs through your fingers. so please: only risk what you can afford to. this is a bit different than ppc.
now, after you assigned a budget, assign a cpm (costs per thousand impressions). start with the lowest bid (0.20) and see if that buys traffic. if you feel lucky, gor for something like 0.5 - 0.6. all of this however is paid for impressions, not for clicks! never forget that!
this might bring you 0 clicks or as much as 10 clicks. it all depends on the target group of the website and the quality of your adcopy. remember: no keywords required, no quality score and you are on a top targeted website.
now, start this campaign and monitor the stats, which should be available 30 min to an hour after you submitted the campaign. if nothing shows up, tweak the cpm up a bit. 0.05 steps.
if you did good and chose a well structured site (with few adblocks) and large volumes of visitors, you might be able to get up to 10 clicks per 1.000 impressions. it would be normal though, if you get 2-3 clicks. all in all this is still a very low price to pay per click in comparison to normal adwords, where some of those keywords that you target your ad on would costs you like .80 or more.
good luck, and post your results here if it works out for you too
shit! what am i gonna sell as an ebook now?
why bothering about keywords, when all you want to do is selling this ringtone to the next best kid?
the answer is in "guerilla marketing for affiliates", my 99 trizillion ebook, which you can purchase from me right now.
this ebook will teach you, how to:
- start an adwords campaign, targeted at WEBSITES. we will call this a cpm-campaign from here on.
- write a nice, targeted adcopy (2 or more doesn't hurt either)
- brew some coffee, as the next steps take some time and analytics
- run a first preselection by typing in keywords of your niche (for ringtones e.g. you obviously target "cell phones", "ringtones" etc. you got the idea. "music" would be a good idea as well. "pop music" even better.
- refine this preselection by analysing the sites that google proposed a bit more closely. check it in alexa.org, make a visit to the site, get an idea about how their adsense blocks are designed.
count the blocks, because what we need to know is, how many adsense ads are going to be presented to the user in one hit. the more ads, the more competition on one page! the more competition, the less likely your ad will get clicked and the less money we are willing to pay for this.
- i generall suggest sites above 500.000 hits a day. 100-500k is also fine, but for first test, when you want to know if it converts at all, i like to know this in 2 hours. and only the big sites can bring in this traffic.
this should take 2 hours, please. not two minutes. hours. if you have not spent thorough time on those sites and if you have not understood how they operate regarding their adsense blocks you are going to throw away money.
so, by now you have your list of sites.
now, assign a budget (i would start with exactly the amount i would get for one conversion, so if it is $30, then i spent $20 - $30).
NOW THIS IS IMPORTANT: most likely, you will not be able to stop spending this money once you have started this cpm-campaign and once it shows activity (impressions). because if you bid a good cpm, your ads will show, and if you have a couple of 500k+ sites in your preferred list, it will show faster than sand runs through your fingers. so please: only risk what you can afford to. this is a bit different than ppc.
now, after you assigned a budget, assign a cpm (costs per thousand impressions). start with the lowest bid (0.20) and see if that buys traffic. if you feel lucky, gor for something like 0.5 - 0.6. all of this however is paid for impressions, not for clicks! never forget that!
this might bring you 0 clicks or as much as 10 clicks. it all depends on the target group of the website and the quality of your adcopy. remember: no keywords required, no quality score and you are on a top targeted website.
now, start this campaign and monitor the stats, which should be available 30 min to an hour after you submitted the campaign. if nothing shows up, tweak the cpm up a bit. 0.05 steps.
if you did good and chose a well structured site (with few adblocks) and large volumes of visitors, you might be able to get up to 10 clicks per 1.000 impressions. it would be normal though, if you get 2-3 clicks. all in all this is still a very low price to pay per click in comparison to normal adwords, where some of those keywords that you target your ad on would costs you like .80 or more.
good luck, and post your results here if it works out for you too
shit! what am i gonna sell as an ebook now?
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