Guerrilla Marketing: Making the 'Donut Run' for free donuts on Tim Hortons' 50th

tangy

New member
Dec 1, 2008
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vancouver, yo
Just wanted to share a quick piece of guerrilla marketing the team at Tale (one of the startups I'm involved with) whipped up today.

Tim Hortons (a mostly-Canadian donut shop chain) is giving away a free donut for their 50th birthday celebration today. So, the team whipped up a mapping tool that maps out the fastest route to as many free donuts as possible and called it the Donut Run.

Donut Run! - Maximize your Tim Hortons FREE DONUT binge!

1) Would appreciate feedback, etc. Obviously the goal is to promote the Tale tool seen below the map. We are well aware that we can do a better job promoting the FB/TW/etc. sharing... this was whipped up in a few hours late last night.

2) If you're in Canada, would of course appreciate a share on FB/Twitter.
 


See several messages about people not receiving their free doughnuts, aggregating complaints?

Edit:
Also wondering why you guys went with Talesocial instead of SocialTale or SocialTales?
 
I believe Guerrilla is/was on the paleo diet. So probably no donuts for him.

:food-smiley-010: