Headline power

[dewme5]

Doing some book reading on how to write copy, and headlines. Something that was suggested by SEO_Mike, and definitely worth while.

I thought this little headline section off of BBC.CO.UK helps to make a point. They all make the same statement, about the same event. Some are more compelling then others.

Just one more aspect to incorporate for your split testing.

 

[FatalError]

People have short attention span while reading newspapers/news websites.
No.4 clicks instantly, followed by No.3

 

[ianhaws198]

Attention hierarchy in headlines works the same way in product design even a virtual reality game development company would likely A/B test interfaces for immediate user attention. Short attention spans make the ranking of those BBC snippets feel very predictable: clarity wins first, complexity loses fast.