Hoping this is a good place to ask...salary for an ecommerce manager?

no1thinks

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Aug 22, 2011
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What's up WF, ran into an unusual career opportunity and need some direction.

A company local to me is hiring an e-commerce account manager. Basically they build ecommerce sites only and add in all online marketing activities such as SEO, PPC, Email Marketing, Aff Marketing, etc.

They're asking me for a salary range, but I was looking for sales jobs originally until it clicked that I think I have what it takes to do this job with a little extra training to become an expert in talking the talk in all areas (I lack social and email marketing basically, and they are magento based as well which I have no idea about although I've used WP for sites)

Do any of you have an idea for the type of salary they should be offering me as far as "competitive" goes?

The more I think about it, the more I can see this turning into an awesome career, so I want to make sure I ask for enough but without scaring them.

Thanks.

/tldr
 


this thread makes me feel queezy

Could it be because it's 2:30AM on a friday night and those shots of rumple didn't go down easy? Haha.

But seriously, what's wrong here? I did AM before but didn't have a ton of success, I figured this would be a good place to ask about an actual career in online marketing.
 
80k

they will beat you down to 55

Even for a mid tier city? I'm not in a place like SF or NYC. Our cost of living isn't too crazy here. Thanks for your reply by the way. I saw a job listing for a PPC analyst position that pays 55-75K in a nearby comparable city. I think I'd have more responsibility and stress in the job I'm considering, but since they have less than 50 employees and are generally startupish I'm assuming the salary might be on the low side.
 
yeah the fact they are asking you for a salary range is because they are new to this, they shouldn't be asking.. they should know how much they are willing to put up for the kind of value theyre looking for.

basically,

1. either they have money and dont want to offer you a lot when you would taken less

2. they dont have alot of money and are hoping you offer something in range


for your own benefit, think its #1 and offer them a high starting salary range and then let them work you down to where their comfortable at if you want this job.
 
yeah the fact they are asking you for a salary range is because they are new to this, they shouldn't be asking.. they should know how much they are willing to put up for the kind of value theyre looking for.

basically,

1. either they have money and dont want to offer you a lot when you would taken less

2. they dont have alot of money and are hoping you offer something in range


for your own benefit, think its #1 and offer them a high starting salary range and then let them work you down to where their comfortable at if you want this job.

Shit, I realized I left the OP sort of ambiguous. I'd more or less be the point of contact for the client and then be part of the team of all those other guys such as the SEO specialist, developer, etc. But, I still need to be versed in EVERYTHING in order to correctly deal with the clients and turn their needs or issues into results.

Actually they just asked for a salary requirement, not a range. But I suck at this part of negotiations and it's a new field for me in terms of an actual career. I hope you're on the money with your estimate though. Thanks again.
 
Contact eliquid, I think he had a position as an ecommerce manager/partner at one point.
 
I agree with productionhead. Sounds like your overthinking this. Just go in and quote yourself at a high price. Let them know why they need you.

If they can't afford to pay you, just walk away. There are always other opportunities.
 
Hello friend,

If real want work job for boss I think start with big number so have more room for negotiate.

Say want $100,000 salary year. Then should say want $200,000 year. If they say yes then you very happy man.

But if boss say it to much then say willing to work for $150,000 but only because think they good company and will have good future if they hire you

If still say no then say since you like them so much you willing to work for cheap at only $100,000 year. Say if salary any more low you pratical work for free.

Good luck bro
 
They're asking me for a salary range, but I was looking for sales jobs originally until it clicked that I think I have what it takes to do this job with a little extra training to become an expert in talking the talk in all areas (I lack social and email marketing basically, and they are magento based as well which I have no idea about although I've used WP for sites)

Do any of you have an idea for the type of salary they should be offering me as far as "competitive" goes?

OK, I am going to answer this honestly as I can. Not to bash you, but to build you up ok?

You dont have to be an expert to do jobs like this, but people that aren't experts give others that are a bad name in positions like this though a lot of times. I'd say to be an expert you would need to know all phases of ecom down to all the platforms and marketing channels, which you say you dont have. You also need about 6-8 years experience in ecom also to be considered even close to an expert too, which sounds like maybe you don't have.

Now, Im not bashing you.. some of the greatest people on this thread are hustlers and hustlers only need to know how the game is played, not all the rules ( like an expert would know ). So I am not knocking you, but just know where you stand, it will not take a little bit of training for you to really walk the walk or talk the talk.. but maybe you can fool them to land the job is all.


Could it be because it's 2:30AM on a friday night and those shots of rumple didn't go down easy? Haha.

But seriously, what's wrong here? I did AM before but didn't have a ton of success, I figured this would be a good place to ask about an actual career in online marketing.

^^ read above to what I said. If you were not very successful at AM, what makes you think you would be an expert at ecom ( not a bash man, just think this part through very carefully so you can know your weakness. I know AM != ecom )

Even for a mid tier city? I'm not in a place like SF or NYC. Our cost of living isn't too crazy here. Thanks for your reply by the way. I saw a job listing for a PPC analyst position that pays 55-75K in a nearby comparable city. I think I'd have more responsibility and stress in the job I'm considering, but since they have less than 50 employees and are generally startupish I'm assuming the salary might be on the low side.

Louisville, Kentucky ( where I am from ) is a mid tier city, depending on different stats, we are the 16th largest city in America and also voted many times as one of the safest cities and best cities to live in, etc etc. An experienced ecom person would at best get 50K-60K after a lot of networking to find this job, taking one from the classifieds would prob get the same person 45K for the same job.

These people like to ask you to be bilingual, know Photoshop and ASP/PHP, do ecom, know how to manage a team of 25, do financial planning, and also know Linux servers and IT just to do this position, but only pay you like 45K for 10 years experience in ecom. So watch what your signing up for.


yeah the fact they are asking you for a salary range is because they are new to this, they shouldn't be asking.. they should know how much they are willing to put up for the kind of value theyre looking for.

basically,

1. either they have money and dont want to offer you a lot when you would taken less

2. they dont have alot of money and are hoping you offer something in range


for your own benefit, think its #1 and offer them a high starting salary range and then let them work you down to where their comfortable at if you want this job.

A lot of companies ask actually even knowing their range/payout. They just wanna weed out the low ballers who are unskilled and dont know better while also weeding out people they just know they can't afford. Most of the times they are also hoping to get that person right in the middle at the lowest price point they can.


Shit, I realized I left the OP sort of ambiguous. I'd more or less be the point of contact for the client and then be part of the team of all those other guys such as the SEO specialist, developer, etc. But, I still need to be versed in EVERYTHING in order to correctly deal with the clients and turn their needs or issues into results.

Actually they just asked for a salary requirement, not a range. But I suck at this part of negotiations and it's a new field for me in terms of an actual career. I hope you're on the money with your estimate though. Thanks again.

Id ask for $68K if your in a mid tier city with no expert experience and let them go no further down then 55K. Why 68K?.. thats just a number I pulled out from where I live and have seen with jobs like this in my town. That puts you at the top of salary pool while not being over the top and also at a level that you more then likely have some experience in this game as well. If they do try to low ball you, ask for work from home benefits or to give you an extra week vacation or pay 100% for your benefits. Anytime they go lower then your expected salary, ask for something in return if it can not be money. Better yet, keep asking for everything you can get. Working from home might not sound like a huge benefit, but for someone like me it saved me about $500 a month in gas ( though would have been taken out of my paycheck ) and also allowed me to work on shit when wanted with no boss hovering over me and also let me outsource a lot of shit too on my own without my boss knowing. Extra vacation or fully paid benefits also are worth a lot of coin when you factor it into a day job.

Contact eliquid, I think he had a position as an ecommerce manager/partner at one point.

Yep, thanks

I agree with productionhead. Sounds like your overthinking this. Just go in and quote yourself at a high price. Let them know why they need you.

If they can't afford to pay you, just walk away. There are always other opportunities.

^^ depends, in mid tier cities these are not easy to come by, trust me.. unless you can work remote.

Offer to do it for 5-10% equity in their company. I frankly wouldn't take a salary for something like that.

No company in their right mind will do this for someone not an expert, even for an expert 10% is not easily given.

Hello friend,

If real want work job for boss I think start with big number so have more room for negotiate.

Say want $100,000 salary year. Then should say want $200,000 year. If they say yes then you very happy man.

But if boss say it to much then say willing to work for $150,000 but only because think they good company and will have good future if they hire you

If still say no then say since you like them so much you willing to work for cheap at only $100,000 year. Say if salary any more low you pratical work for free.

Good luck bro

^^ I love this man.
 
And when they're walking you down in salary, first try to get that compensation in extra benefits (e.g. more company match in 401k/SimpleIRA, more health paid, etc. - I'm no HR or tax expert but they get to write off at least some of those so it's more of them meeting you in the middle.
 
Thanks a ton for all the advice, especially you eliquid.

The reason I wasn't successful at AM is because I simply didn't have the money to pay bills and wait for sites to bring me money at the same time, so I moved on. One thing I did and WAS successful at was bringing my own product to market through an ecommerce site I built.

Basically, I know some html, some CSS, I can modify and figure out some PHP.

Photoshop/Illustrator Design, I'm more than comfortable with.

SEO, I understand it and can do it, I brought one website to page 1 for touchpads a while ago when they were hot after being discontinued. Nobody can bullshit me with SEO which I'd say means I have a very solid understanding.

I'm constantly analyzing websites I visit and making notes of good/bad. I understand analytics and all that jazz, and understand landing page best practices.

Mail marketing? Don't know it, but have read a bit.

Social, same thing. Know about it, haven't implemented it.

PPC I've played with and done my own ads. I understand how adwords works and trying multiple campaigns with different copy/target demographics etc. While not a pro at that, I DO have an understanding.

The good news is, I'd be working in groups of people who are experts at these things, and so I'm sure I could learn fast, especially considering it's something I'm interested in and so...passionate about. We all learn better when we like something.

Good advice on salary negotiations and starting point as well.

The main point is that I could learn A LOT at this job, and there aren't many opportunities like this in my city. So, they have a leg up on me. But it all comes down to how many people are even remotely qualified for it in my immediate area.

Wish me luck, thanks all. Taking this job will also allow me to elevate my efforts in my own side projects as well with the knowledge learned. Too much advice "noise" on the internet from "experts" at times. Everybody is trying to sell you something it seems.
 
OK, I am going to answer this honestly as I can. Not to bash you, but to build you up ok?

You dont have to be an expert to do jobs like this, but people that aren't experts give others that are a bad name in positions like this though a lot of times. I'd say to be an expert you would need to know all phases of ecom down to all the platforms and marketing channels, which you say you dont have. You also need about 6-8 years experience in ecom also to be considered even close to an expert too, which sounds like maybe you don't have.

Now, Im not bashing you.. some of the greatest people on this thread are hustlers and hustlers only need to know how the game is played, not all the rules ( like an expert would know ). So I am not knocking you, but just know where you stand, it will not take a little bit of training for you to really walk the walk or talk the talk.. but maybe you can fool them to land the job is all.




^^ read above to what I said. If you were not very successful at AM, what makes you think you would be an expert at ecom ( not a bash man, just think this part through very carefully so you can know your weakness. I know AM != ecom )



Louisville, Kentucky ( where I am from ) is a mid tier city, depending on different stats, we are the 16th largest city in America and also voted many times as one of the safest cities and best cities to live in, etc etc. An experienced ecom person would at best get 50K-60K after a lot of networking to find this job, taking one from the classifieds would prob get the same person 45K for the same job.

These people like to ask you to be bilingual, know Photoshop and ASP/PHP, do ecom, know how to manage a team of 25, do financial planning, and also know Linux servers and IT just to do this position, but only pay you like 45K for 10 years experience in ecom. So watch what your signing up for.




A lot of companies ask actually even knowing their range/payout. They just wanna weed out the low ballers who are unskilled and dont know better while also weeding out people they just know they can't afford. Most of the times they are also hoping to get that person right in the middle at the lowest price point they can.




Id ask for $68K if your in a mid tier city with no expert experience and let them go no further down then 55K. Why 68K?.. thats just a number I pulled out from where I live and have seen with jobs like this in my town. That puts you at the top of salary pool while not being over the top and also at a level that you more then likely have some experience in this game as well. If they do try to low ball you, ask for work from home benefits or to give you an extra week vacation or pay 100% for your benefits. Anytime they go lower then your expected salary, ask for something in return if it can not be money. Better yet, keep asking for everything you can get. Working from home might not sound like a huge benefit, but for someone like me it saved me about $500 a month in gas ( though would have been taken out of my paycheck ) and also allowed me to work on shit when wanted with no boss hovering over me and also let me outsource a lot of shit too on my own without my boss knowing. Extra vacation or fully paid benefits also are worth a lot of coin when you factor it into a day job.



Yep, thanks



^^ depends, in mid tier cities these are not easy to come by, trust me.. unless you can work remote.



No company in their right mind will do this for someone not an expert, even for an expert 10% is not easily given.



^^ I love this man.

That's much, much lower than the positions here and for the industry. I'm currently right outside philly and similar positions are $90k+ all day long, with quite a few reaching to $150k.