Horrendous CTR Issues

YoCrunch

YoCrunch

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May 25, 2010
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S.Fla
Alright, so I recently decided to start doing some SEO work on a site, and I'm happy with how the sites grown in the past week, but the adsense CTR is piss-poor to say the least. I mean, at this point 1% CTR looks good.

Here are my (rounded to avoid any nazi G issues) stats:
~4900 Impressions
~17 clicks, where 6 of them were done within 50 impressions so I'd say I just got lucky

Relative CTR: .034%, .022% if you exclude the mini click bomb

The website is in the food and beverage niche.

I used to have a nice looking template on it, and then switched it to bluesense just to see if the old one was too "complex", but no cigar still got a shitty CTR.

If anyone has any ideas as to why I'm getting this beyond shitty CTR help me out.. If someone can give me advice on the specific site PM me and I'll PM you the URL back.
 


Is there a lot of other interesting or nice stuff to click on your site? If so will lower you Adsense CTR. Are you leaking traffic to other sites like Youtube or some other site? My best adsense sites are the ones that don't really give you any thing else to click on.

Where are you placing it? I have found my best results come from having it on the top left above the fold and above the post (usually near non click-able pictures) and also sprinkle inside the posts as well.

If your content is any good you might want to find something better to monetize it than adsense. If its just a typical MFA type site consider your colors and placement as a place to start looking. You want it to look like its just part of your site
 
dmnEPC said:
Is there a lot of other interesting or nice stuff to click on your site? If so will lower you Adsense CTR. Are you leaking traffic to other sites like Youtube or some other site? My best adsense sites are the ones that don't really give you any thing else to click on.

Where are you placing it? I have found my best results come from having it on the top left above the fold and above the post (usually near non click-able pictures) and also sprinkle inside the posts as well.

If your content is any good you might want to find something better to monetize it than adsense. If its just a typical MFA type site consider your colors and placement as a place to start looking. You want it to look like its just part of your site
Click to expand...

Thanks for your response. Would you consider a "Related articles" section at the bottom of each post to be "interesting or nice stuff to click on" that should be removed? It was primarily used for innterlinking my site, but I have noticed about 10% visitors click on one of these.

Also I was originally using an aesthetically pleasing template before, but then decided to switch to an (IMO) ass ugly , much more simple template (bluesense). Do you think it's necessarily beneficial to have a template that looks clean but the ads are kind've blended/hidden, or a template where the ads are blended, but they're fucking almost all around the content?

Thanks for the help!
 
Have you tried including image ads? My ctr went through the roof on a website in a similar niche when I included image ads.
 
jeffrey said:
Have you tried including image ads? My ctr went through the roof on a website in a similar niche when I included image ads.
Click to expand...

When I included images I was getting a lot of phoenix university and similar ads, not sure how well they'd convert on a beverage site, but I'll give it a try at this point I'm willing to try anything, thanks.

JCash said:
https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=17954

and bluesense blows. Main thing is run the units that attract the biggest spend, wide skyscrapers, leaderboards, and large rectangles.
Click to expand...

Yea I think it looks like shit, I mean it was easy to set up but I'll go back to the nicer looking layout.

Has anyone else ever had a .022% CTR (around there)? I mean I see people complaining about a 1% CTR, but a .022% seems like somethings fatally wrong.
 
Izaya said:
do you have ad's blended in your text or just sidebars? try the 300px 250px and add it to your content, above the text that usually helps
Click to expand...

I actually just switched to a template and put a sqaure ad in place of a sidebar and I'm gonna be putting ads into the posts.

imkazu said:
^ better yet, have it wrapped around your text.
obviously you are going to sacrifice some readability so i'll monitor your bouce rate after implementing it
Click to expand...

What do you mean by wrap it around? You mean both sidebars and o the content?

Izaya said:
^ True, you can also put a 300x 250 ad under your content while you have one in it. Your ctr should skyrocket, but your site will look like shit and user's won't be happy about it.
Click to expand...

I'll try putting it in and at the bottom, at this point I pretty much have as many ads as I can in the content (top, bot, in) xD

I'll implement your suggestions and let you guys know how it goes :rainfro:
 
I ran with text/image when I first started with Adsense, tested some image only and am now text only. I don't have a single site where aftering having tested, images increased revenue.

Also, once you've worked out the best spots that increase CTR and revenue, you'll want to test varying colour schemes. Just a few small changes can have a dramatic affect on your CTR/revenue.

I would run a different colour theme each month and compare it to the previous months results. Some tanked, some did the same and a few increased revenue. Sure, some months I lost a chunk of $$$ but I was then able to apply this knowledge to my other sites and increase their revenue as well.

Nothing wrong with staying with the default colours but IMO it's just as important as placement.

You should also be heavily using channels so that you know EXACTLY where your clicks are coming from and from which pages etc.
 
Yeah 1% would be pretty good ctr for adsense. I've been looking at sites that get like 20,000 visits a day or more and wind up with about 300 dollars a month in adsense. I dunno, but if I was getting that much traffic I'd use something other than adsense. Clickbank products suck but you get good comission. If you could get lucky with 10 sales it would likely be more than 300 dollars.

Is like a .10 % CTR like the standard now?
 
Eldarion said:
Yeah 1% would be pretty good ctr for adsense. I've been looking at sites that get like 20,000 visits a day or more and wind up with about 300 dollars a month in adsense. I dunno, but if I was getting that much traffic I'd use something other than adsense. Clickbank products suck but you get good comission. If you could get lucky with 10 sales it would likely be more than 300 dollars.

Is like a .10 % CTR like the standard now?
Click to expand...

Yea, I had a CPA offer on it, and it actually had a pretty good CTR, but the advertisers purchase page was awful, that shit couldn't fucking convince me to take free money from them. So I just turned to adsense..

&& I doubt too many people would be happy accepting a .1% CTR as a standard, I mean I'm pretty upset about it and I'm not even pushing that much traffic..
 
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