How can an EPC be more than the payout?

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yoey

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Jul 21, 2006
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EPC means 'Earn Per Click', right?

Im looking through CPA Empire campaigns, and I see a couple of offers that say:

Payout lead : $2.00
EPC : $25.33

Alot of offers have EPC's higher than the payout. This doesnt make sense. The highest an EPC should be is equal to the cost of the payout.

If 100 people click an $1 paying offer, and they ALL do it, the payout would be $1 per click, would it not?
 


eh, could be since some people use the contextual link which doesn't record clicks only a small number of clicks are recorded while all the leads are recorded. Take their posted EPC's with a dumptruck of salt.
 
lerchmo said:
eh, could be since some people use the contextual link which doesn't record clicks only a small number of clicks are recorded while all the leads are recorded. Take their posted EPC's with a dumptruck of salt.
Click to expand...

I agree, definetly with a dumptruck of salt.

They mean JACK shit on any DT network.
 
Yes, you're right Yoey. The problem is that DT records clicks on contextual links incorrectly as impressions, and they don't get calculated into the EPC. If you have an offer with a lot of contextual advertisers, the network EPC will get skewed in retarded ways like you've found.
 
Some companies, like ShareaSale reports EPC for 100 clicks (other even for 1000). With CPA networks (using direct track) the problem comes from the contextual link which doesn't count clicks but impressions.
 
EPC is earnings per 100 clicks.

It's not just earnings, but factors in offer conversions as well.

A $1 zip submit could have a $40 EPC, while a $40 mortgage lead could have a $16 EPC.

Like Mike Krongel has said in other threads, some aff networks might not accurately report EPC, so you might like to use a split test or taguchi script to split test your offers (it could be the same offer from 2 diff aff networks)
and ditch the poorer performing one.
 
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