Seriously?? (lol...sorry mate...but this has gotta be a "dumbest noob question" nominee!)
You write it or you buy it. "Site content" is fancy talk for the articles (or the text) that you publish on your web pages. Do you wanna private message me? I won't drop a link but I have recently finished blogging about making content (it's a series of posts in an IM 4 beginners tutorial blog), there's article template ideas, what to write about, how to research topics that your niche is interested in, how to find profitable niches etc.
If you aren't into writing yourself, I use a membership site which supplies pre-written articles that I can amend and publish as my own - with my name, my links, etc
As far as getting idea's for what sort of content to write about, the longer you stay in the game, the harder it gets to STAY motivated...I like to research in niche relevant forums. So if I have a weight loss site, I would find a weight loss forum and rub shoulders with the niche to learn from them. I look for threads that have a lot of !!!!'s and PLEEEEASE's or HEEELP's then go and write a dozen articles that answer the question. The best thing about this method is that the answers to the problem are usually right there in the same thread.
Helpful? Sorry, but you really are a brand spanking new, baby scented newbie, aren't ya? Awww, it's he cute...
