How do Pay to Click system advertisers make money?

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Sorry for asking a n00b question but I've always wondered how Pay To Click (PTC) systems make money for the advertisers? Advertisers get their sites clicked and viewed for an X number of minutes. Then what? It's not like the clickers click on ads (that would violate most programs' TOS). Most of the clicks are also non-US.

What's the draw for advertisers? Just brand awareness?
 


my friend did this and was making 12,000 a month.

he made various landing pages which he paid people to go to, something like .001, he knew nothing about affiliate marketing at the time. He only had google ads, he got a 2-3% click rate which is pretty normal.

The reason why he made so much was the amount of traffic coming to the site. His alexa trend was under 7,000. Which I have no idea how much traffic that is. I have a site that gets 2k visits a day and I'm still not under 100k.

Google caught him, his account banned, ip banned, then aff networks banned the site, he was using revunuedirect, they banned his account on the last day of the month, he had something like 4k in the account.

But he did also manage to make a ton from ebay and amazon with cookie stuffing.
 
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